Sony today announced the European launch dates for the new TVs Sony Z9Ka product that can already be pre-ordered in some countries.
Powered by the processor Cognitive Processor XRthe exclusive technology XR Backlight Master Drive precisely controls the latest generation Mini LED backlight system adopted on the series models Sony Z9Kensuring extraordinary levels of brightness.
Thanks to an unprecedented dynamic range, highlights are even more intense, blacks deeper and mid tones more natural, with virtually no flare or halo around the highlights, plus with theupscaling XR 8Kthe quality of the entertainment is close to that of the original 8K format, regardless of the content or sources.
The latest innovations by Sony make the viewing experience even more immersive and faithful to the intent of the content authors, in fact the Sony Z9K, when watching a movie, uses proprietary technology Acoustic Multi-Audio that precisely matches the position of the sound with the images on the screen, to offer a realistic and immersive audiovisual experience.
To personalize and further enhance entertainment, the Sony Z9K offers new features, such as Netflix Adaptive Calibrated Modewhich adjusts image processing based on ambient light so that movies and TV series play back just as they were intended, regardless of the lighting conditions.
Even the new one BRAVIA CORE Calibrated Mode Sony automatically adjusts the quality of the images on the screen to make them more faithful to the original idea of the author, and will also support two exclusive functions PS5 to be officially “Perfect for PlayStation5”: Auto HDR Tone Mapping And Auto Genre Picture Mode.
Another novelty coming this year is the newly developed video camera BRAVIA CAMwhich recognizes exactly where viewers are seated in the room to optimize images and sound accordingly, plus, thanks to features such as gesture controls and video chat, promises new fun experiences.
The growing demand for ever-larger TV screens carries with it the risk of an increase in energy and resource consumption, however Sony’s commitment to sustainability extends across the board, from the development process to the viewing experience. , this thanks also to the program “Road to Zero“, With which the company aims to to zero its ecological footprint by 2050 along the entire life cycle of its products and its activitiesto help build a sustainable society.
In view of these objectives, the 2022 TV range is made with a high content of SORPLASa special recycled plastic developed by Sony.
Thanks to the use of SORPLAS, the company has managed to increase the share of recycled materials without sacrificing product design and lifespan and has reduced the overall content of virgin plastic by as much as 60%, the equivalent of about 140 million. compact disc, also thanks to the ability to detect the absence of viewers in front of the TV, the device BRAVIA CAM Sony dims the brightness of the screen to save energy.
Main features of the SONY Z9K Mini LED 8K BRAVIA XR MASTER TVs
As I told you, the new SONY Z9K have several peculiarities, but let’s go in order and let’s see them all, step by step:
- cognitive Processor XR: Sony’s revolutionary Cognitive Processor XR, integrated into BRAVIA XR TVs, replicates the listening and viewing modes of the human brain with the highest possible fidelity.
Cross-analyzes images and cleans them, especially around the focal point, to achieve a realistic depth effect, extraordinary contrast characteristics and more vivid colors than ever; - acoustic Multi-Audio: thanks to four frame tweeters located at the top and sides of the SONY Z9K screen, it optimizes directional sound sources to ensure perfect harmony between audio and video and thus offer an experience even closer to that of cinema;
- 360 Spatial Sound Personalizer: this technology optimizes the acoustic experience when using wearable speakers, such as Sony’s SRS-NS7 model, and some Sony headphones, all with the utmost ease of setup. The dedicated apps even allow you to customize the sound field by analyzing the shape of the user’s auricle;
- Sony audio products to complement an unparalleled experience: the new SONY Z9Ks are a perfect match for a wide choice of Sony audio products, including the Home Theater System or soundbar HT-A7000the latter, together with HT-A5000, integrate state-of-the-art technology 360 Spatial Sound Mappingwhich calibrates the sound according to the environment to create and arrange the “ghost” speakers in optimal points of the room and thus obtain a wider and more enveloping sound field.
Thanks to the function Acoustic Center Syncthe SONY Z9K television acts as the center channel of the Home Theater system or the soundbar within the 360 Spatial Sound Mapping configuration, ensuring the perfect match between sound and images on the screen; - BRAVIA CAM: this new, pioneering technology optimizes the quality of images and sound to give the best possible experience to all present. BRAVIA CAM offers gesture controls and video chat and many other fun new features;
- ambient Optimization Pro: by connecting SONY Z9K to BRAVIA CAM, users will be able to experience a totally new viewing experience. BRAVIA CAM recognizes the points of the room occupied by spectators, calculates their distance from the TV and adjusts the audio and picture settings accordingly;
- Google TV: offers a perfectly organized catalog of over 700,000 movies, series, live programs and content from apps and subscriptions. Finding what you want to watch is very easy by relying on personalized advice and the ability to add content to a Watchlist, which can also be modified from a phone or laptop through Google Search;
- premium remote control: the new premium aluminum remote control it is easy to use, with the keys that have a simplified configuration and are backlit, so as to be clearly visible even in the dark moreover, when the remote control seems to have disappeared into thin air, just locate it thanks to the acoustic signal, which is activated by issuing a simple command voice to the TV.
- BRAVIA CORE: The BRAVIA CORE app is the service that provides up to 10 movies preloaded and redeemable on your TV and up to 24 months of unlimited streaming when you buy a BRAVIA XR TV. BRAVIA XR, Pure Stream and IMAX Enhanced technologies ensure unmatched picture and sound quality.
And with BRAVIA CORE Calibrated Modemovie picture settings are automatically adjusted to recreate a cinematic viewing experience at home; - Netflix Adaptive Calibrated Mode: new mode that uses the ambient light sensor of SONY Z9K televisions to ensure image reproduction that is always faithful to the artist’s artistic intent, in any lighting condition. The close collaboration between Sony and Netflix ensures that the platform’s content is reproduced with high accuracy of color rendering, contrast and movement, in both dark and well-lit environments.
- Perfect for PlayStation5: to enjoy an extraordinary gaming experience, just connect a SONY Z9K TV to the PlayStation5 console, in fact only these are able to automatically adjust and optimize the images by selecting the best settings for the PlayStation5 console, whether you use it for gaming or for watch a movie.
Thanks to the immersive power of audio and visuals, it will be like being right in the heart of the action, and with the support 4K 120 fpsas specified by the HDMI 2.1 standard, the movements are clear and fluid and the game controls more immediate.
Commitment to sustainability: Sony’s commitment to sustainability extends across the board, from the development process to the viewing experience. For some models of this year’s TV range, SORPLAS was used, developed by Sony and made with 99% recycled plastic, this material has allowed to reduce the use of virgin plastic by up to 60%.
As for television packaging, the size has been reduced by around 15% and the use of ink and plastic has seen a significant cut, by around 90% and 35% respectively.
Finally, with the ability to detect no viewers in front of the TV, the BRAVIA CAM device lowers the brightness of the screen to save energy.
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