In the face of the pandemic, socially responsible companies have played a transcendental role in surviving and staying in the market, producing and creating jobs for thousands of families in the country and in the world.
The impact of the pandemic on economies around the world has affected development and growth. At this time, companies are facing an emergency situation and it will be until the health emergency is stabilized that they will be able to evaluate.
Entrepreneurs have a great responsibility to ensure a safe health return and the viability and continuity of their businesses.
In the face of the pandemic, resilience plays an important role. The people who make up the companies have been able to adapt to a contrary and extremely difficult situation.
In the company, a resilient business has the capacity, skills and attitudes to survive changing, unfavorable or unpredictable situations.
The goal is to carry out a plan so that the business continues to operate with accurate decisions in a scenario of complicated risk and uncertainty.
Some authors on the topic of resilience in the pandemic scenario have listed some lines of action.
Availability of resources in terms of material and equipment, that the company has sufficient resources for the operation of the business in complicated situations.
Diversity in resources and ideas in the design of solutions and strategies, involving workers in the search for solutions to the challenges of the pandemic.
Module action, limit contagion effects in the supply chain.
Constant evolution and learning, integrating knowledge and opportunities that will open up after the health emergency.
Cooperation, seek solutions together, company and staff, alliances to achieve goals.
In the case of Sinaloa, resilience to the pandemic has borne fruit, social responsibility was consolidated in 2021 as an economic development strategy that allows companies and organizations to work with a tool that allows them to transcend over time. During the past year, 38 large companies, 100 Mipymes companies were recognized by the Mexican Center for Philanthropy (Cemefi), highlighting the 10 percent growth in this sector compared to 2020; likewise, seven promoting entities, highlighting the Ministry of Economy of Sinaloa, Accionarse is the institution that promotes the culture of social responsibility and the common good among the different business, government, educational and civil society actors, thereby creating strategic alliances that allow the sustainable development and competitiveness of the region.
It is noteworthy that Sinaloa has been placed in the first places at the national level with companies recognized with the ESR distinction, as well as in promoting entities, which commits to continue working under this management.
A few days ago, Cemefi published the call for MSMEs and promoter entities that make their commitment public to their stakeholders by obtaining this recognition.
Companies interested in participating in the process can approach Accionarse Promoter Entity, on its social networks and communication channels, www.accionarse.org and [email protected], telephone 667-525-3576.
The administrative registration is from January 17 to April 29, the date of access to the online diagnostic questionnaire is from January 27 and the deadline to answer questionnaires is May 30, 2022, so to participate for a culture of social responsibility and the common good.
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