The former Ferrari spokesman will work for the Milanese house’s communication in the section dedicated to motoring
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![Pirelli, Luca Colajanni new Motorsport Media Relations Advisor Pirelli, Luca Colajanni new Motorsport Media Relations Advisor](https://storage.googleapis.com/fp-media/1/2022/02/XPB_980583_HiRes.jpg)
Pirelli, Luca Colajanni arrives
Luca Colajanni has been appointed new Motorsport Media Relations Advisor of Pirelli. The former Ferrari spokesman will therefore work for the communication of the Milanese house. This was reported by the same supplier of the Formula 1 tires in a statement released in the afternoon.
The press release
“As part of Pirelli’s communication and brand image management, Luca Colajanni has been appointed as the new Motorsport Media Relations Advisor. Colajanni has accumulated numerous experiences in the field of sports communication and, in particular, in Motorsport“, reads the press release. “Among the main stages of his career, which began as press officer of the Italy ’90 World Cup, there are the top positions in the Scuderia Ferrari, of which he was, among other things, Head of Communication and External Relations and in Formula One Management , in the role of Head of the Motorsport Press Office“.
A past in Ferrari
Colajanni has a long history at Ferrari. Among other things, he was the former spokesman for the Reds, a role he held from 2002 to 2013. In 2020 he returned to Maranello after a stint in Liberty Media, to occupy the position of director of communication and external relations. Colajanni himself announced his second farewell to Ferrari in a letter dated February 2022.
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