Meloni’s West Wing method: one news story a day to distract the press
“No news is very bad news”. Giorgia Meloni he seems to have made a phrase from The West Wing his own. He is convinced of it too Aldo Grasso, which today puts the comparison in black and white in its Italian Pavilion for the Corriere. The forerunner of all TV series on the White House debunks the old proverb “No news, good news” to demonstrate how, on the contrary, nowadays politics feeds on one story a day to survive. Meloni is no exception, having achieved success with a revenue meter and cannabis the pinnacle of “West Wing tactics”.
Meloni’s West Wing method
In the fifth season of the series, the White House press secretary addresses the American President’s chief of staff, declaring: “No news is very, very bad news.” Every day that God sends to earth, Giorgia Meloni’s communications managers make this golden rule their own which from the West Wing of the White House – hence the name of the series The West Wing – must have had written in large letters at Palazzo Chigi. “Every day there is a need for any piece of news so as not to push the media and public opinion into pause for reflection” wrote Aldo Grasso masterfully.
From raves to the income meter, any news to have no news
À la guerre comme à la guerre and, in these times of international crises, let’s be satisfied with the weapons of mass distraction that the prime minister turns against the Italian public debate. In the beginning it was the war on raves. Then came the time to ban ChatGPT, hence the ban on synthetic meat. And here we come to the pressing current situation, made up of Fiscal Big Brother and eternal return of the prohibition on legal cannabis. Whenever she seems to encounter some bottleneck or political difficulty, Meloni is superb at revealing an issue that dominates the public debate.
An Emmy Award-winning communication strategy
How is it possible that two weeks before the European elections we find ourselves talking about cannabis? Precisely because we vote in two weeks. At the moment of maximum tension – with some polls falling and some rough edges with the allies – the smoke effect diminishes, as in a show. This is a precise communication strategy. It was activated two years ago with the Rave decree, just when the government was under pressure for the landings of migrants. Just as the crusades against synthetic meat and foreignism were launched in the days of Alfredo Cospito’s hunger strike. The West Wing has achieved critical and public acclaim, as well as 26 Emmy Awards, making it one of the most successful shows in the history of American television. Meloni and her colleagues also deserve an Emmy for communications.
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