Take yourself seriously as a successful business man or woman, leave the BMW XM alone.
Every now and then, yes really every now and then, you come across a BMW XM with a Dutch license plate. The driver in that thing will be very proud. Because no matter how you look at it, the powerful PHEV is a statement on wheels. The only question is: do you want to be seen in such a thing? Owners of the XM will say yes.
![](https://www.autoblog.nl/files/2024/04/bmw-xm-24-1.jpg)
BMW and Coachella
Because what do you actually associate an XM with? BMW itself thinks influencers and TikTokkers are an excellent target group for the mastodon. During the Coachella Valley Music & Arts Festival in California, BMW brought along a number of copies of the XM as an attraction. No boring black or gray things like you see in the Netherlands, but with cheerful Individual colors.
![](https://www.autoblog.nl/files/2024/04/bmw-xm-24-2-853x1280.jpg)
![](https://www.autoblog.nl/files/2024/04/bmw-xm-24-4.jpg)
![](https://www.autoblog.nl/files/2024/04/bmw-xm-24-6-853x1280.jpg)
![](https://www.autoblog.nl/files/2024/04/bmw-xm-24-11.jpg)
![](https://www.autoblog.nl/files/2024/04/bmw-xm-24-9.jpg)
![](https://www.autoblog.nl/files/2024/04/bmw-xm-24-8.jpg)
![BMW Coachella](https://www.autoblog.nl/files/2024/04/bmw-xm-24-7-853x1280.jpg)
![BMW Coachella](https://www.autoblog.nl/files/2024/04/bmw-xm-24-12.jpg)
![BMW Coachella](https://www.autoblog.nl/files/2024/04/bmw-xm-24-13-855x1280.jpg)
This concerns the following shades from the BMW Individual palette:
- UrbanGreen
- Petrol Mica metallic
- Anglesey Green metallic
- Individual Sepia metallic
Especially for Coachella, BMW had gathered a number of unique people for a photo session with the Individual XM. Actor Rúrik Gíslason (who?) from Iceland, German rapper Badmómzjay (who?) and TikTok sensation Lena Mantler (who?) received a bag of money from BMW to put the XM in the spotlight at the American music festival.
![BMW Coachella](https://www.autoblog.nl/files/2024/04/bmw-xm-24-3.jpg)
In addition, the German car manufacturer had added a bunch of celebrities from the world of music, art and sports to the line-up. This concerns Jon Batiste, Yusra Mardini, Nemanja Gasic, Chase Hudson, ARTLANTA, Chris Brickley and Gashi. Once more. I have NO IDEA what I'm talking about.
![BMW Coachella](https://www.autoblog.nl/files/2024/04/bmw-xm-24-10.jpg)
The collaboration is of course no coincidence. BMW and Coachella have been working together for years. But now it's official. The BMW XM is the car for TikTokkers and influencers. We already thought so and now there is confirmation.
This article BMW XM is official for TikTokkers and influencers first appeared on Autoblog.nl.
#BMW #officially #TikTokkers #influencers