The partnership signed by the Region with the three Ligurian Serie A teams to promote the slogan “lamialiguria” on the new players’ shirts
Genoa – «TheRegione Liguria takes the field with three extraordinary teams for an operation that will bring further visibility to our territory which, thanks to territorial marketing and communication campaigns, has managed to establish itself this summer as one of the territories that has restarted earlier and better from experience of Covid “. Thus the president of the Liguria Region Giovanni Toti motivates the partnership signed by the Region with the three Ligurian Serie A teams – Genoa, Sampdoria and Spezia – to promote the slogan “lamialiguria” on the new players’ shirts.
A promotional investment of 900 thousand euros, 300 thousand to each team, until the end of the current championship, which was presented today at the Palazzo Della Borsa in Genoa and will start as early as Friday, with the derby of the Lanterna. “Three teams in Serie A for a small Region like Liguria is something extraordinary, which we want to enhance as a Region and above all we want that through the skills and visibility of the champions of Genoa, Sampdoria and Spezia, Liguria is an increasingly brand widespread capable of giving a competitive advantage to our hoteliers, restaurateurs, bathing establishments, artisans and to all those who make a living from tourism and the sale of products in our territory “, adds Toti.
The event was attended by the mayors of Spezia and Genoa, Pier Luigi Peracchini and Marco Bucci, the presidents of Genoa and Spezia, Alberto Zangrillo and Philip Platek and Alberto Bosco, the operational director of Samp. Also attending the presentation was the opposition councilor Ferruccio Sansa who criticized the initiative as an electoral campaign for Bucci and Peracchini: “Two mayors in the electoral campaign and one million euros of public funds for three teams with millionaire budgets: politics out of football “.
For the Region, on the other hand, it is a unique promotional opportunity for the territory: “The matches of Sampdoria, Genoa and Spezia last year were seen by 50 million people and Serie A is broadcast in 200 countries around the world ”. On the sidelines of the presentation, Toti also faced the difficult moment of Sampdoria: “I’m sure he will be able to recover – he said – also because the team is extraneous to the story of president Ferrero. I’m not talking about possible corporate changes. I have never expressed myself on the presidents and on the properties of the Ligurian teams, I believe that politics must stay away from football ».
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