Instagram is an extremely important tool in the marketing of The Barö archipelago hotel in Incola, says Marketing Director Netta Paavoseppä.
More and more people choose their travel destinations based on Finnish photos, and this has quickly revolutionized tourism in Finland as well. There is already a hotel in Inkoo, designed according to what the place will look like on Instagram.
Social in the media age, many put their travel photos on Instagram instead of their home album.
On Instagram, photos aren’t usually viewed only by Close Friends, but the most stunning vacation photos can end up being the travel inspiration of numerous acquaintances and strangers.
Related topics
.
#Tourism #huge #change #tourism #breakthrough #Finnish #travel #destinations #hotels #designed #Instagram #terms
