EL PAÍS offers the América Futura section openly for its daily and global information contribution on sustainable development. If you want to support our journalism, subscribe here.
The countries of Latin America and the Caribbean will be united from this Wednesday by a common brand, which emerges from the five projects selected from more than 500 proposals from groups of advertisers, designers and creatives who responded to the call from CAF-development bank Latin America and the Caribbean to create a regional emblem. The objective is to create a unified identity that promotes opportunities for tourism and investment and that contributes to the region having a more relevant place in the global arena.
The brand will be chosen among five projects from Argentina, Brazil, Chile, Colombia, Ecuador and Venezuela that have participated in a series of workshops in the Brazilian city since last Sunday. “We see a very great potential for the region,” Sergio Díaz-Granados, the executive president of CAF, told the team representatives when explaining the objective of creating the region brand. “The spirit lies in the integration of Latin America. That is the purpose and that is the reason for the region’s existence. Only integrated will it be stronger.”
With more than 650 million people and 33 countries, “there is potential to attract foreign investment in various strategic sectors. In addition, a more integrated and cohesive region will contribute to promoting synergies and cooperation between its countries, which could facilitate access to new markets and reduce promotion and marketing costs,” CAF says in a statement.
The announcement of the winners will be made at 5:30 p.m. São Paulo time (2:30 p.m. Mexico time and 3:30 p.m. Colombia time) in an event organized by CAF and UN Tourism that will be held at the Latin American Memorial library. and that can be followed live on this website. In addition to Díaz-Granados, the regional director for the Americas of UN Tourism, Gustavo Santos, will participate in the event; the Minister of Tourism of Jamaica, Edmund Bartlett; the artist and curator of NeoNorte 5.0; Tere Chad; the president of the Latin American Memorial Foundation, Pedro Mastrobuono; Millicom Executive Vice President of External Affairs, Karim Lesina; and the sculptor, painter and photographer, Claudia Casarino.
#Teams #countries #compete #create #Latin #American #Caribbean #region #brand