President|The new communication specialist of the Office of the President of the Republic will take over from the party office of the coalition. The choice has aroused resentment among other applicants.
Republic has been chosen by the president’s office as a communications expert Emmi Syrjäniemen Since June 17th. He will take over the position from the party office of the coalition.
According to HS’s information, the appointment has caused resentment among other applicants. They think that Syrjäniemi’s election has been helped by his background in the coalition, because his voters have a coalition background.
There were 105 applicants.
Syrjäniemi, 28, has graduated as a media expert in 2021. After that, he worked for a couple of years as a communications specialist in the coalition’s party office.
He has worked for temporary periods in the communications of the Ministry of Education and Culture, the current communications manager of the presidential office by Mari-Kaisa Brander under. In addition, he has been a communications intern at the Finnish UN mission in New York.
Communication specialist participates in the planning, implementation and development of the communication of the Office of the President of the Republic. The task focuses especially on website and social media content production, photography, videography and editing.
The office has about 70 employees, and they are led by the head of the office Lauri Tieralawho has worked, among other things, as an assistant to coalition ministers.
Chief of Staff Tierala, was the appointment of Emmi Syrjäniemi a political appointment?
“This was by no means a political appointment. When we started the work in March, we noticed that we have a lack of resources in the communication team. We started the recruitment and I gave instructions that the search should be done with special care along with written assignments and aptitude tests. This is how it has been done,” Tierala answers.
HS requested the documents of the application process with an information request. Seven applicants made it to the end of the search, two of whom advanced to the suitability assessment. Syrjäniemi did not particularly stand out from the crowd, other than to the extent that he was considered the most advanced of the interviewees in terms of social media visionary and Channel Management.
On what basis was Emmi Syrjäniemi chosen?
“Different applicants had different strengths. Two of them were accepted for a suitability assessment, and after that they ended up in Syrjäniemi. Several tasks were mentioned in the application notice, but social media management was emphasized in the final consideration. It is not necessarily the strongest points of the current team. The social media side has also been emphasized in the wishes of the president of the current republic.”
Communication specialist the position is shared by the agency. It is located in a cabinet unit that works closely with the president, most of whose members change whenever the president changes.
Is working in the assembly particularly useful for working in the cabinet and as a communications specialist?
“No way. The communications team is part of the cabinet because their predecessor is the communications manager, who is a member of the cabinet. However, the communications expert does not participate in the work of the cabinet.”
In Tierala’s opinion, when it comes to the cabinet of the President of the Republic, political cabinet is “a bit of a misleading expression”, as several of the cabinet members have a civil service background and many are on leave from ministries.
“When I heard that one of the top applicants has worked in the association, I had to think about whether working in the association is a disadvantage in terms of the selection. I think it’s an important principle that it shouldn’t be harmful.”
Who made the selection decision?
“I.”
Has any of the applicants officially appealed the decision?’
“I have no known complaints. It is probably typical that those who are dissatisfied may express their position first in the direction of the media. It is always possible to file a complaint if someone has a complaint about the process.”
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