From tomorrow, February 18, Horizon Forbidden West will be available on PlayStation 4 and PlayStation 5 around the world, e Sony Interactive Entertainment Italy celebrates the launch with a temporary statue of Aloy erected in Florence, in Piazza Madonna della Neve.
PlayStation celebrates the arrival of Horizon Forbidden West with a statue installed in the heart of Florence
The character of Aloy becomes a temporary monument that takes the place of the female minds of Italian history, to be remembered and told in our toponymy
From 17 to 27 February, Sony Interactive Entertainment Italy welcomes the video game – for PlayStation®4 (PS4 ™) and PlayStation®5 (PS5 ™) – Horizon Forbidden Westinstalling in the square Madonna of the SnowIn the Murate complexto Florenceone temporary statue dedicated to Aloy.
Protagonist of the game, to be released on February 18, Aloy is a ‘virtual icon but at the same time realisticwhich brings with it the seeds of a small revolution: Aloy represents one of the possible expressions ofincredible psychological complexity of mankindwhere, for the purposes of the story, gender difference is not centralbut the value of diversity.
Diversity understood as uniqueness, as an expression of the extraordinary nature of the individual. Born and raised by marginalizedAloy has a unique perspective on the world. She feels like a stranger, but thanks to hers emotional intelligence and to a strong one empathywith perseverance And I commitchallenge the status quo to devote himself to the tireless pursuit of truth and self-discovery.
“The story of Aloy tells us about the ability, on the part of the videogame industry, to transport universal stories and themes into the dimension of the videogame, putting the player at the center, and allowing him to live and play deep and articulated stories, take on the role of characters incredibly multifaceted, never losing sight of the opportunity to dream – explains Marco Saletta, General Manager Sony Interactive Entertainment Italy – An extraordinarily stimulating reference model for the younger generations and a look at a possible future, this time not only for the videogame context “.
The statue of Aloy a Florence holds the place to all the women of the past who have shared the valueshelping to increase, in different and original ways, sometimes in a discreet but significant way, the artistic heritage, cultural, scientific And social of our country, although they have not always been celebrated in the context of toponymy.
If Aloy, with her vulnerability and her courage, her sense of humor and her hopes for the future, is the undisputed star of Horizon Forbidden West, PlayStation does not forget the professionals of tomorrow, essential actors to make the world grow and evolve. videogame panorama of our country. In this direction SIE Italy decided to support Event Horizon School of Digital Art – a reality active in Italy in preparing for the entertainment professions – thanks to 40 training courses for as many students who wish to approach the video game industry. And to do so and up the ante, he calls all the players together, a heterogeneous and participatory community that, from February 18 to March 8, simply thanks to their passion, will be able to concretely contribute to the activation of further courses, by playing Horizon Forbidden. West and Horizon Zero Dawn (the first chapter of the Aloy saga).
“We are happy that Sony Interactive Entertainment Italia has chosen Florence for this project. The gaming industry has grown tremendously over the years and will continue to grow. Also in Florence there are realities that are linked to this medium and I am sure that in the next few years there will be many activities that will be born linked to the videogame panorama – said the Councilor for economic activities Federico Gianassi – In the face of this growth, a greater attention also to the training of young people who are the main users of these tools. This initiative seems to me to hold together various aspects and try to emphasize, through the protagonist, also on the value of diversity “.
The Italian cultural and monumental heritage is huge and reflects an important representation gap. Only the 5 percent of Italian roads is dedicated to women[1]of which one About 60% refers to names of saints and martyrs and to Marian denominations. In the remaining 40%, legendary, mythological, literary characters and traditional denominations have a certain weight. The most remembered figures belong to national and / or local history, literature and the world of entertainment; women of science, of the visual arts, of the world of work and of sport are to a much lesser extent.
“The greatest power of toponymy – explains Maria Pia Ercolini, President of Female Toponymy – it is creating models, referring to imaginaries, as well as representing a will. The Sony Interactive Entertainment Italia initiative opens up a preferential communication channel with the younger generations on the importance of cultural models, a reflection on which ones they want to keep, and which ones they want to give value “.
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