In the sun yes, but well protected. The solar products market was close to 200 million euros from 1 July 2022 to 30 June 2023, with an increase of 9% compared to the same period of the previous year. In particular, there was a boom (+13% in values) in the turnover of products with a high sun protection index, i.e. with a Spf of 40 and above. These are the data collected by Iqvia, a global provider, which underlines how this is “an excellent sign, because it demonstrates greater attention towards both photo-aging and insidious skin tumors, such as melanoma”.
The main purchase channels for sunscreen products are the pharmacy and online, but also large-scale retail trade, which recorded a 12% increase in turnover.
The rules for a healthy and safe tan – Iqvia reminds us – are simple: you need to apply a sunscreen with a high protection factor and take shelter in the shade during the central hours of the day. In many ways, the sun’s rays are healthy, they stimulate the production of vitamin D, essential for bones, and promote the production and release of endorphins, but to take full advantage, you need to expose yourself with caution and without burning yourself. Just sunburns, especially those that occurred at a young age, significantly increase the likelihood of developing melanoma. There are 12,000 new cases a year, with over 2,000 deaths, in Italy. The incidence is growing, especially among young people.
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