We know that the cosmetics industry has landed strongly on social networks, ready to capture, with its product test videos, the largest number of possible customers — including those under 15 years of age. So it is not surprising that, from time to time, the label of “viral phenomenon” falls on a specific product. One of the most famous and recommended today on the internet? La Roche Posay Cicaplast B5 cream.
“I have not tried anything like it to hydrate the skin, fill in expression lines or calm redness,” says the cream about the cream. tiktoker specialized in beauty Martha Pons while reviewing the facial care cosmetics that, she says, have transformed her skin. Also in the profile of another influencer very popular, Álvaro Platón, —Master in dermopharmacy and cosmetics—, you can find videos in which he explains what uses it can be given and what differentiates it from other similar products.
In fact, the hashtag #Cicaplast accumulates more than 10,000 references on TikTok and another 37,000 on instagramwhere there is also a specific one for Cicaplast Baume B5. A high presence on social networks that corroborates from the brand itself: “Cicaplast Baume It went viral worldwide on social networks and we have taken advantage of it to be able to amplify it locally.not only by content creators, thus recruiting new generations, but also through prescription, turning pharmacists and doctors into the main brand ambassadors to demonstrate the superiority and effectiveness of the product by testing it with their clients and patients “, explains to S Fashion Mónica Serra, General Director La Roche Posay Spain and Portugal.
This notoriety at a medical level, on social networks or in the word of mouth of users has also translated into a sales success: “Cicaplast Baume It is our star medicine cabinet product. and represents, together with the reference with SPF50, 75% of the entire range,” says Serra.
When can Cicaplast be used Baume B5
Dr. Inés Gracia Darder, specialist in dermatology, is one of those experts with whom the brand has collaborated to provide a professional context. About in which cases it is recommended to use the repair cream Baume B5 indicates the following: “It is a very versatile repair cream that It can be useful to us in multiple scenarios. As a dermatologist, I mainly recommend it for wound healing, especially after performing surgery to promote prompt tissue repair and improve the microbiome that has been altered after surgery.”
But not only that. “It is also especially useful after performing in-office procedures such as laser or pulsed light treatment, since in these cases the use of Cicaplast during the following days will make the skin more hydrated and recover before the procedure” says Darder.
Cicaplast: a very complete formula with repairing action
As we said, Cicaplast Baume B5 is used, above all, for its repairing and restoring action on the skin microbiome. But what benefits does it provide compared to other similar creams? “The composition of Cicaplast Baume makes it a unique and very complete formula,” indicates Dr. Inés Gracia Darder. “On the one hand, we have active ingredients that soothe the skin such as panthenol; others that accelerate the repair process such as madecasoside; and others that reinforce skin hydration and the skin barrier such as shea butter. It also has a restorative action on the microbiome with zinc and magnesium, which prevent the proliferation of bacteria.”
Another advantage of this cream that the dermatologist details is that “can be applied to all areas of the body, even sensitive skin areas such as folds (armpits, groin, submammary region) as an adjuvant treatment for dermatitis. However, in more specific areas such as the lips, as it is a mucosa, we will recommend Cicaplast labial.”
![Cicaplast Baume B5 cream](https://imagenes.elpais.com/resizer/v2/3EQLLYSBFFFFBLNHPXICFXP67A.png?auth=8e128ed4d4382df431eac9f78d326f5dbb5bbbff98506c6e6013000a407da836&width=414)
Other interesting products from the Cicaplast line
La Roche Posay has, within the Cicaplast range, other specific products to treat different parts of the body. These are some of the most interesting ones that also serve to calm irritation, repair and protect the skin’s barrier function:
Lip repair balm
Cicaplast lips allows you to treat the sensitive and thin skin of the lips to repair cracks or irritations. In addition to offering immediate relief, when applied it creates a film that also protects the lips from external aggressions.
![Cicaplast lip balm](https://imagenes.elpais.com/resizer/v2/VKKAWGKYSJCRPCV6WWTMYFPJA4.png?auth=00cb62569804be8778b9907a9181e8a301f9775f669a136e1f81f3701300bac5&width=414)
Anti-spot repair treatment with SPF 50
Thanks to its high UVA/UVB protection, this cream is great for defending the skin from daily ultraviolet radiation, especially after moments of getting a tattoo or dermatological interventions in which there is a greater risk of suffering from hyperpigmentation and leaving marks on the skin.
![Cicaplast cream with sun protection](https://imagenes.elpais.com/resizer/v2/4WRZU6OWDZH5HNSRDBTRFXL6EA.png?auth=1df575d36985a903821a47fa36d5cf85ad7e73c74d1cfbc6260c61cfd81cb87b&width=414)
Handcream
A specific formula for hands, based on glycerin and niacinamide. It has a light texture, quickly absorbed, that does not leave the area greasy and is also great for soothing and protecting very dry or damaged hands.
![Cicaplast hand cream](https://imagenes.elpais.com/resizer/v2/GPT7GPGXIZBGXCLCEHSXNLD75Q.png?auth=9112bd2b8c8915d24ec6014a17597a34545b9c631121fb184aa29c99224c54a6&width=414)
Repair and hydration serum
Suitable for all skin types, this serum has a high concentration of Vitamin B5 (10%) and is enriched with hyaluronic acid to keep the skin barrier properly hydrated when there is irritation, dryness or a dull complexion.
![Cicaplast repair serum](https://imagenes.elpais.com/resizer/v2/WX6GAX4NXZBB5B6SJWRVXPZSLI.png?auth=a9b6f2adec5e727aa53363071805e680a7a627eed4af925d8ea6829af80e94cc&width=414)
*All purchase prices included in this article are current as of May 17, 2024.
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