Alcohol|According to Alko’s manager, the state-owned alcohol company wants to be part of the beverage trends. “Now we will monitor how demand develops.”
Alcohol Act the change brought no more than eight percent wines and strong beers to grocery store shelves on Monday.
Surprisingly, the same wines have also appeared in Alko’s selections. The list of Alko’s newest products includes a few wines with an alcohol content of eight percent.
The selection includes brands sold by both the K and S groups.
I’ll start selection and procurement director Anu Koskinen Alkokin wants to develop its selection and service according to trends and what customers want.
“We have already had around 400 5.6-8% products in our selections. The majority are beers, but also ciders, mixed drinks and these wine drinks,” says Koskinen.
Although the eight percent limit is a Finnish specialty, according to Koskinen, the health and well-being trend has been in power for a long time.
It can also be seen in the increase in the popularity and selection of completely alcohol-free beers. Milder versions of distilled alcoholic beverages have also been developed, such as gin with less alcohol than usual.
I will According to the 8% wine supply, there is already plenty of wine producers. Alcohol can be removed from wine with the latest techniques without destroying its other aromas.
By mixing non-alcoholic wine and original wine, the alcohol content can be adjusted to the desired strength.
“We want to be a place to buy all kinds of drinks. We have included more of these eight percent wines in our selections, and now we are monitoring how their demand develops,” says Koskinen.
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