Of all the excuses that Mexican soccer gives for not growing is that of being in the Concacafwhich is the soccer confederation that covers North America, Central America and also the Caribbean. One would think that this organization should focus efforts on improving the competitive level of the area, but first it would be better to try to reach younger audiences through the gaming.
Before the Gamergy 2024 convention kicked off in Mexico City, what we now know as the Concacaf Kick-Off was announced. It will be a platform created to connect much younger audiences with the confederation’s football events and competitions. To carry out this plan, they will be helped by video games, music and influencers.
What the Confederation of North, Central America and Caribbean Football (CCF) is seeking is to invite young fans to become part of the game, either by playing or interacting through digital platforms.
The organization that governs football in our region – referring to North America – joins forces with GGTech Entertainment to carry out this new task that so far only offers a very vague idea of what it intends.
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Concacaf will have its special Fortnite map
Concacaf and GGTech will launch the first-ever soccer-specific Fortnite map, called Concacaf Kick-Off Stadium. The map will be featured as one of the Fortnite Latin America Final maps on Sunday, August 25, and will be available to gamers around the world at the time of publication of this news.
Those who want to try this experience can do so by using the code 7352-8255-5237.
“We are very excited to introduce our new youth brand Concacaf Kick-Off. Through this new platform, we will seek to reach younger audiences and introduce Concacaf to new trends, including the world of gaming. We will also be working with GGTech and many other partners to create entertainment opportunities that bring younger fans closer to major Concacaf events.“, said Phillippe Moggio, Secretary General of Concacaf.
Ideally, the North, Central American and Caribbean Football Confederation would be dedicated to promoting football in our region and making it much more competitive, but they are also making an effort to reach new audiences.
What do you think of this idea?
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