It is no secret that Star Wars: Outlaws It is one of the most important games for the second half of 2024. The work of Ubisoft Massive is a strong card for the French company, which is why they have not spared a single dollar in advertising this installment, something that has made this project one of the most expensive in Ubisoft’s history.
Through a recent shareholders meeting, Yves Guillemot, CEO of Ubisoft, confirmed that Star Wars: Outlaws It is the game that has received the most advertising money in the history of the French company. This title is expected to have a strong launch. This is what Guillemot had to say about it:
“What we are looking at is a strong launch for Star Wars Outlaws. That is the fact that it is among the most anticipated games in the industry this year and reflects a very strong positive sentiment from the community, and also the fact that we are coming with the largest marketing campaign yet for a Ubisoft game.”
Ubisoft’s advertising campaigns have always been a hot topic. Series such as Watch Dogs and Assassin’s Creed have featured multiple trailers, both CGI and live action, as well as television and film commercials, and all kinds of spectaculars focused on promoting their products. However, many have pointed out that Star Wars: Outlaws has not had the same treatment.
While the details are not specific, it is very likely that the use of the license is one of the reasons why Ubisoft is investing extra money in this section. We remind you that Star Wars: Outlaws will be available on PlayStation 5, Xbox Series X|S and PC on August 30, 2024. In related news, the game reaches an important stage of its development. Likewise, the size of the maps in this title is revealed.
Author’s Note:
Unlike other titles, Star Wars: Outlaws hasn’t had as much exposure. The trailers we’ve seen are good, but there aren’t that many, and the ads aren’t as prominent as they were with titles like Assassin’s Creed: UnityFor example.
Via: Insider-Gaming
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