Microsoft has published a Web page dedicated to the acquisition of Activision Blizzard in which he explains how this operation should benefit everyone, from players to creators and the industry in general.
“Gamers and developers are at the heart of Xbox“, it reads on the page.”We want to empower people to play anywhere, anytime, on any device. And developers deserve more options to create, distribute and monetize their innovative games. When we do this, we all win. That’s why we’re sharing more information about the industry and how our Activision-Blizzard acquisition fits into our strategy.“.
The webpage is relatively sparse and includes a recent Bloomberg interview with Microsoft’s CEO Satya Nadellaa couple of statements from the CEO of Microsoft Gaming respectively Phil Spencer and the Microsoft Vice Chair Brad Smith and a table illustrating the benefits of the acquisition.
According to Microsoft, the deal is not only for the benefit of Xbox, which will be able to profit from all of Activision’s IPs, and for the benefit of Activision itself, but it is also good for gamers and the people who create games.
Benefits for gamers include: more games on multiple devices, “including Xbox, PlayStation, phones and online“and more choice on how and where players can buy and play,
For game creators, Microsoft says the deal with Activision will allow for a broader platform. “thanks to support, investments and better access to players“. Also, it will allow creators.”better revenue and fair market rules through our app store principles“Finally, Microsoft says developers will have access to”greater flexibility in payment systems and the experience they offer their fans“.
As for the industry in general, Microsoft says its historic deal will be good for competition in mobile telephony, “where a couple of large operators dominate“, and in traditional games,”where Sony and Nintendo will remain the greatest“. There will be also “an emphasis on positive workplace culture and an increase in Microsoft’s local investment in studios and creative ecosystems around the world“.
This is not the first time that Microsoft has publicly defended the acquisition of Activision. In August, the big company denied competition concerns by suggesting that Activision Blizzard does not produce games. “unmissableDespite criticism from antitrust bodies in the US and UK, Microsoft CEO Satya Nadella recently said the company is confident the deal will go through.
Source: Gamesradar.
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