Trade|Gigantti and Power reduced the price of Apple’s laptop between Monday and Wednesday day and night, shift after shift, every few hours.
The summary is made by artificial intelligence and checked by a human.
The price of the Apple Macbook Air laptop has dropped by more than 100 euros in Finland.
Gigantti and Power lowered the price in turn with the help of price robots.
The drop in prices is exceptional for Apple products.
The pricing logic for the device is different because it is being phased out.
Apple’s this week, the price of the cheapest laptop computer in Finland has exceptionally dropped by more than a hundred euros in just a few days, when the price robots of two large consumer electronics stores started a price competition.
Price tracking website Hintaoppa’s information reveals that the four-year-old model of the Apple Macbook Air product family cost about 800 euros at its lowest on Wednesday, while on Monday morning you could pay at least almost 900 euros for a laptop.
Gigantti and Power reduced the price of the device between Monday and Wednesday, day and night, shift after shift every few hours, so that first Gigantti lowered the price by nine euros and then Power by one euro.
Power’s information technology product line sales manager Juha Kortelainen says that the price development sounds like the work of Power’s price robot. The price robot automatically updates the prices of the store chain, following the market price.
“It sniffs out the neighbor’s prices, and if the price is lowered there, the robot will also lower the price here,” says Kortelainen.
Giganti also uses a similar automatic pricing system, says Giganti’s sales director Pasi Puputti by e-mail. In addition, according to Puput, Gigant’s experts constantly review pricing.
Apple’s products are sold by the country manager of the Hintaopas website Liisa Matinvesi-Bassetti included with a rare discount outside of Black Friday or other general sales periods.
“This is somewhat exceptional, because you don’t see such price drops, especially in Apple products,” says Power’s Kortelainen.
The laptop released in November 2020 is being discontinued. Such products are called so-called end-of-life products, the pricing of which may get out of hand in a way.
“This is a product that is being removed from our range, so its pricing logic is different from our normal range product”, says Gigant’s Pupatti.
Power’s Kortelainen says that the final batches of discontinued products may be sold “considerably cheaply”.
“The product in question is no longer available from Apple. The devices do not increase the value in our warehouse, so we aim to get rid of them at some point in time,” says Kortelainen.
The device is one of Apple’s first laptops with the company’s self-developed M1 system chip.
In March, Apple announced that it had removed the product from its own stores and replaced it in its range with a laptop with a more advanced M2 system chip. The company will continue to support the discontinued product.
Price guide Matinvesi-Bassett says that home electronics sellers often use so-called dynamic pricing, meaning that the store changes the prices of its products in line with the competition. In dynamic pricing, prices can change quickly.
“On the one hand, it is good for the consumer that prices are falling, but without a price watch, it can be difficult to follow the price development, because prices change so quickly,” says Matinvesi-Bassett.
How long are electronics sellers going to continue to haggle over the price of an Apple laptop?
“I won’t comment in more detail, but the basic principle is that we are always at a more affordable price point in the market,” says Power’s Kortelainen.
“We follow the development of prices on the market as before, and we always make decisions based on individual products,” says Gigantin Puputti.
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