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According to reports from CBS MoneyWatch, the company confirmed the completion of its trial with the device that used AI to speed up the ordering process from vehicles. This technology, launched in collaboration with IBM in 2021, The main objective was to improve operational efficiency and provide a faster experience for customers.
Despite the advantages, some customers expressed frustrations due to errors occasional chatbot errors, even in simple requests. This was a determining factor in the decision of the fast food chain not to implement, for the moment, voice ordering systems in its restaurants.
McDonald’s official statement regarding the decision to suspend AI in its United States orders
In addition, highlighted his continued interest in advancing restaurant technology and evaluate scalable solutions that could be integrated into their operations by the end of the year.
McDonald’s eliminated the use of artificial intelligence to take orders.
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Worldwide, McDonald’s operates approximately 27,000 drive-thru locations and implemented outstanding technologies in various aspects of its operations. Yes ok the AI pilot in the drive thru did not fully meet expectationsthe chain undoubtedly stressed that it remains committed to innovation in its services.
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