A cosmetics empire, the most popular reality show and the first billion at the age of 21. It seemed that nothing could crush the era of King Kylie, when fans in a matter of minutes bought any item created by the businesswoman, bringing her tens of millions of dollars. But unexpectedly, the TV star faced a series of setbacks – first, she was deprived of the title of the youngest billionaire in the world, accused of fraud, and later Jenner had to gradually expand the line of her brands due to lack of sales. “King Kylie’s empire is collapsing,” they say media headlines accusing Jenner of extravagant spending that she can no longer afford. How does a TV star go from billionaire to bankruptcy?
Kylie Jenner was suspected of trying to make money from failing brands
Over the past six months, Jenner has managed to found several new businesses in completely different product categories: in September, she introduced her children’s skincare brand Kylie Baby to fans, in November – her own clothing brand, Khy, and in May, the TV star released a new perfume, Cosmic.
In the spring, she also announced the launch of an alcoholic drink, Sprinter, similar to 818 tequila, owned by her older sister Kendall Jenner.
In parallel with the launch of numerous brands and filming in family reality, the celebrity was promoting her main brainchild – the cosmetic brand Kylie Cosmetics, created back in 2015. Previously, the entrepreneur released a maximum of 3-4 collections a year, but now she advertises new items almost every two weeks.
In January, Jenner announced the start of sales of foundation in the form of a spray, on February 10 – Kylie Skin lip oil, and on February 28 – a new line of clothing Khy 004. In March, her perfume and Sprinter drinks appeared on store shelves at the same time. In addition, the influencer managed to attend shows held at Fashion Weeks and star in advertisements for other brands.
Journalists and bloggers suspected Jenner of trying to sell out as many products as possible before Kylie Cosmetics goes bankrupt in 2-3 years. “Over the past month, Kylie has released three new cosmetic products at once, which is contrary to the way she runs a business. Typically, stars advertise new collections for months so that buyers have time to appreciate them. Products take time to gain a foothold in the market,” explains blogger Tea Spill.
According to fans, public interest in the Kardashian-Jenner family is gradually fading, which is reflected in the success of their businesses. In numerous comments on social networks, users note that the entrepreneur’s problem is the lack of passion for her business: it is impossible to release so many brands one after another and be passionate about each of them, claim They.
Another wave of rumors about the failure of the TV star was provoked by an advertisement for the smartphone game Travel Town with her participation. Until the spring of 2024, the influencer had never advertised the products of other companies (except family brands) on social networks, especially those related to technology. “Is Kylie poor?” — reads depressing headline on the Reddit platform.
Kylie Jenner accused of extravagance
The fame of the once most famous family in the United States is fading – the current popularity of the Kardashian-Jenners does not compare with the level of their influence ten years ago. At the peak of recognition, from 2015 to 2020, businesswoman bought up real estate worth 80 million dollars (7.2 billion rubles): the list of her possessions includes not only houses, but also plots of land and even part of the island. Besides the girl acquired personal jet for 73 million dollars (6.6 billion rubles).
Losing influence inevitably means losing funds. Fans are posting hundreds of videos on the topic that Jenner is finding it increasingly difficult to maintain her luxurious lifestyle due to a simple lack of money.
No one is saying that Kylie Jenner will become poor, but maintaining houses, planes, a bunch of cars and security is becoming increasingly difficult
Perhaps for this reason, the celebrity has been unsuccessfully trying to sell one of his mansions in an elite area of Los Angeles for two years. The influencer bought luxury real estate together with rapper Travis Scott, with whom they broke up in 2023. Gradually, the price of the house decreased from 22 to 18 million dollars.
Photo: FashionPPS / Keystone Press Agency / Globallookpress.com
“This is an attempt to stretch out her luxurious life – but even Kylie Jenner’s spending has a limit,” write fans on social networks.
Kylie Jenner is regularly criticized for the quality of her products
Another reason why a TV star is suspected of trying to profit from his audience is the lack of rationality in doing business. Jenner releases new brands so often that she simply cannot care about the quality of her products. At the same time, the brand identity also suffers – the public does not see the connection between the KHY and Sprinter companies and the personality of their creator.
In addition, the entrepreneur regularly gets into scandals: she is accused not only of neglecting the quality and cut of the clothes she produces, but also of stealing designs, as well as excessively inflating the cost of products.
There have also been criticisms swimwear Kylie Swim, and wardrobe items from KHYand even the girl’s once main achievement is the Kylie Cosmetics brand, which has stopped caring about new products.
In March, designer Jessica Johansen-Bell accused Kylie Jenner copying sketches without her knowledge. According to the fashion designer, the TV star simply stole her designs for her KHY brand.
Jenner herself does not comment on rumors of financial difficulties. But the fans sure – with such an attitude towards fans, sooner or later she will lose not only their loyalty, but also the millions of dollars earned from their wallets.
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