Corrado Cagnola CEO KFC Italy
KFC, for 2022 investments in Italy of 20 million euros, 25 new restaurants and over 500 jobs are planned
Twenty million euros of investments, twenty-five new restaurants and more 500 new jobs. These are the numbers for 2022 of KFC Italia, the world leader in fried chicken, which thus confirms the desire to invest in our country as the flagship of the European market. The growth trend led to the opening of 57 stores across the country starting from 2014, the year in which the brand of Colonel Harland Sanders crossed national borders.
Growth continued in the last two years, despite the pandemic crisis, thanks to the solidity of the system KFC and its franchisees, entrepreneurs who manage the brand’s restaurants in franchising. The result is over 1000 jobs created by KFC throughout the national territory to date, with a female presence equal to 53%, and more than 10 million customers served in 2021, for an annual turnover of approximately 65 million euros.
For 2022, the creation of an additional 500 jobs throughout Italy: these are not only the new employees employed in each new opening and who are normally chosen in the area where the restaurant is located, but also the supply and services required for the new opening. Each new KFC restaurant employs an average of 20 people.
“Italy is the European market with the highest growth potential and this is demonstrated by the fact that we have never stopped, even in the last two years – he claims Corrado Cagnola, CEO of KFC Italia – Today we are in 13 regions and we want to make our presence even more widespread, thanks to the success that our product is enjoying in our country. The whole KFC Italia system is ready to invest in solid and sustainable development, which means employment, induced activities, quality, the fight against waste and of course a unique and distinctive catering offer “.
To drive the growth of KFC in Italy is first of all the product quality, the inimitable fried chicken prepared every day by hand according to unique recipes, today more than ever in line with the choices of Italians in terms of nutrition. According to the latest data from Unaitalia(National Union of meat and egg agri-food chains) referring to 2021, in fact, with 35% of the market shares by volume white meats are the favorites and the most purchased in the beautiful country. The chickens of Kentucky Fried Chicken they come from certified European suppliers and regularly subjected to checks by independent qualified bodies, according to European Union standards, both as regards the welfare of the animals and their nutrition.
KFC Italia: different formats and more flexibility for new restaurants
For 2022, KFC Italia is betting on an ever wider distribution of its restaurants throughout the country. From the 25 new openings planned40% will be in the North, 20% in the Center and 40% in the South, according to different typologies to offer customers maximum flexibility, in total consistency with the context in which they are inserted.
In addition to restaurants in the food courts of shopping centers (20% of new openings), particular space will be dedicated to restaurants in cities (40% of the new market) and especially in historical centres, rooms in the vast majority of cases equipped with an external take away window for the purchase and collection of products without entering the restaurant, and an outdoor area for outdoor dining. Aisle openings are also increasing drive thru (30% of new stores): this is to meet any need for safety and social distancing, but also to make the experience of taste ever more free and inclusive.
KFC: take away and delivery to meet the new needs of Italians
The data on customers ‘consumption patterns speak for themselves: in 2021, 48% of Colonel Sanders’ fans chose to taste his specialties on the spot, but 52% preferred take away and in 16% of cases using the services of delivery.
For 2022, therefore, KFC Italia has chosen to equip itself with a own home delivery service, relying on selected partners. A decision that derives from the desire to directly control this channel by offering the best quality of service and careful and responsible work management.
And KFC’s battle against food waste will continue in 2022: since 2017, Italian restaurants have been collecting and donating food surpluses to structures that help people in need in the area, thanks to the partnership with the Banco Alimentare Foundation. Over the past four years, with the Harvest projecthave been donated well 46 thousand mealsand the aim is to grow by involving an increasing number of restaurants throughout the country in the initiative.
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