The evening aperitif is worth a turnover of 4.5 billion euros: an indispensable ritual for 14 million Italians
The aperitif market in Italy it generates a overall turnover of 4.5 billion euros per year, demonstrating the importance that this ritual has in our culture and habits. To organize it 14 million Italians.
As reported by Ansa, the economic trend is recorded by TradeLab and presented with theFedervini’s general assembly, today in Rome. The market study indicates that the vast majority of Italians see going out as an opportunity for conviviality and sociability.
The study highlights that 80% choose to drink mainly during social occasions to accompany food distributed throughout the week. The results also show that the 27% say they always consume the same type of drink and the 40% say they make their choice based on the particular consumption occasion. 95% consume alcoholic beverages in company.
The most consumed products are lo bubbly winei White wines And rosés and various cocktails.
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