The arrival of Alfa Romeo Tonale has undoubtedly given a shock to the market of the Arese brand which, after years of stagnation, has seen the first signs of recovery. Analyzing what is happening to the Italian brand, however, a new impetus was also given by the restructuring wanted by Jean-Philippe Imparato who was entrusted with the difficult task of strengthening the Biscione and guiding it along a ten-year path that can make it autonomous and profitable to the point. to justify new investments by Stellantis.
And it is precisely about it Alfa Romeo’s ambition for growth that the number one of the Milanese brand underlined the desire to push further, aiming at a position as a premium brand globally within the group. “We want to be Stellantis’ global premium brand – Learned learned in a recent interview – If we want to reach this level, we must be competitive on profit per unit with respect to the market and also with respect to similar brands both inside and outside the group. This is how we can become a credible brand and get new investments from Carlos (Tavares, ed) to power our product line up to 2030 and beyond ”.
The response of the market to the new approach desired by Imparato, however, seems to have been there not only by virtue of the arrival of Tonale but also in reference to models already present in the Alfa Romeo range for some time: “Giulia and Stelvio’s sales are increasing, which is important to me. This is a test of our resilience in a shaky market with so many headwinds. This was before we launched the Tonale. Now we have the Tonale and we are facing new market conditions. We will see if we are resilient in our performance over the next six months. ” Meanwhile, the news for the Biscione does not end with the new C-segment SUV, with the coming months that will see the arrival of another compact high-wheeled model and the debut of a sporty wait faithful to the brand’s DNA.
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