In the context of the reorganization of the motorsport structure, within the communication and brand image department of Pirelli, Matteo Bonciani has been appointed as the new communications manager for Pirelli’s motorsport activities: Formula 1, World Rally Championship and GT. Bonciani, a Florentine and professional journalist, joined Ferrari in the 2000s where he dealt with product printing and Formula 1, eventually becoming communications director for the Asia Pacific region. In 2010 he moved to the International Automobile Federation (FIA), becoming, the following year, head of Formula 1 communication, a position he held until 2019.
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