Qatar’s state airline will once again be the official airline of the tournament
Qatar Airways, Qatar’s state airline, renewed its partnership with UEFA last Friday (14 June 2024), once again becoming the official airline of the UEFA Euro 2024 national team tournament.
The announcement precedes the start of the tournament and continues the collaboration that began in the 2021 edition, valued at US$16 million, according to GlobalData.
As part of this renovation, Qatar Airways will open a new portal in Hamburg, the German city that will host five games in the tournament involving 24 teams.
Mohammed Al-Meer, CEO of Qatar Airways Group, expressed enthusiasm about the renewal of the partnership, emphasizing the company’s commitment to facilitating the arrival of thousands of fans in Germany for the event. “We are delighted to join UEFA. As the airline partner of the men’s national competitions, Qatar Airways is committed to bringing thousands of fans to Germany for this prestigious event,” declared Al-Meer.
In addition to football, Qatar Airways maintains partnerships with FIFA, the Asian Football Confederation, and renowned European football clubs, such as Paris Saint-Germain and Inter Milan. The company also supports important sporting events in other areas, including Formula 1, the NBA’s Brooklyn Nets and the United Rugby Championship.
The renewal of the partnership highlights Qatar Airways’ growing importance on the global sporting stage, acting not only as a leading carrier but also as a promoter of major international sporting events.
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