The 1000 Miglia, the legendary “most beautiful race in the world”, as Enzo Ferrari defined it, has always been a prestigious stage for the largest car manufacturers and the most talented drivers.
This year, the 2024 edition of the historic competition saw the return of a brand that has written indelible pages in the history of motoring: Lancia.
After six years of absence, Lancia made its triumphant return to the 1000 Miglia, choosing a special occasion to celebrate its glorious past and present to the world its vision for the future. The event marked the 70th anniversary of Lancia’s historic victory at the 1000 Miglia in 1954, when Alberto Ascari triumphed at the wheel of the splendid Lancia D24 spider.
An icon of the past: the Lancia Aurelia B20 GT
To pay homage to this important anniversary, Lancia fielded a magnificent 1955 Lancia Aurelia B20 GT at the 1000 Miglia 2024. This car, owned by Stellantis and kept at the Heritage Hub in Turin, represents a true jewel of Italian motoring. With its elegant and sinuous lines, the B20 GT is an icon of style and sportiness, a symbol of the golden age of motor racing.
At the wheel of the B20 GT, Lancia has chosen an exceptional pilot: Miki Biasion, two-time world rally champion. Biasion, with his experience and passion, was able to best interpret the spirit of the 1000 Miglia, tackling the challenging Italian roads with grit and determination.
The new Lancia Ypsilon: a bridge between past and future
Next to the Aurelia B20 GT, Lancia also presented the new one Cassina limited edition Ypsilon. This car, which represents the first model of the brand’s new era, was chosen as the support car for the B20 GT, a way to underline the link between tradition and innovation that characterizes Lancia.
The new Ypsilon, with its Lancia Blue bodywork, the brand’s historic colour, it captured the attention of the public and professionals. Its modern and sophisticated design, combined with cutting-edge technologies, represents a perfect example of how Lancia is reinterpreting its DNA in a contemporary key.
A journey through Italy: the 1000 Miglia 2024
The 42nd edition of the 1000 Miglia it started from Brescia on 11 June, and then crossed some of the most beautiful and evocative cities in Italy: Turin, Viareggio, Rome and Bologna. A long and demanding route, which put the cars and drivers to the test, but which also offered them the opportunity to admire breathtaking landscapes and discover the wonders of Italy’s cultural heritage.
Along the route, the Lancia Aurelia B20 GT and the new Ypsilon met with the enthusiasm of the public, who warmly welcomed the return of the brand to the 1000 Miglia. The two cars, so different from each other but united by a common thread, represented the essence of Lancia: elegance, sportiness, innovation and passion.
Lancia’s Renaissance: a future full of promise
Participation in the 1000 Miglia 2024 it was an important moment for Lancia, an opportunity to reaffirm its presence in the global automotive scene and to present its vision for the future. The Italian brand, after years of silence, is ready to return to the forefront, with a range of innovative and technologically advanced models.
The new Ypsilon, already available in Italian dealerships, it is only the first step in an ambitious path that will lead Lancia to launch new models in the coming years. The objective is to create cars that combine style, elegance, comfort and sustainability, responding to the needs of a public that is increasingly attentive to the environment and technology.
A brand that looks to the future without forgetting the past
Lancia is a brand that has made history of motoring, with iconic models that have won the hearts of enthusiasts all over the world. Its participation in the 1000 Miglia 2024 was a way to celebrate this glorious past, but also to look to the future with confidence and optimism.
The new Lancia, while keeping its DNA intact, is ready to face the challenges of the global market with an innovative and sustainable approach. The aim is to create cars that can excite and involve, offering a unique and unforgettable driving experience.
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