Apple is expected to launch a new color for the iPhone 14 in the coming days, according to rumors circulating in the specialized press in the United States. The brand usually launches new colors for its smartphones mid-cycle in order to increase sales.
This type of “marketing operation” seems to be here to stay. Apple in recent years presents a new color some time after the official presentation of the new iPhones. After the purple iPhone 12 in 2021, the green iPhone 13 in 2022, now the yellow iPhone 14 arrives in 2023. The company announced the new color for the iPhone 14 and iPhone 14 Plus.
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Like the colors already released, the yellow iPhone 14 features yellow aluminum sides and a yellow glass back. Yellow joins the existing color options which are Midnight, Starlight, (Product) Red, Blue and Purple.
Apple recalls in its communication that this model features a 6.1-inch OLED display and the 14 Plus is larger, with 6.7 inches. The phones are powered by the A15 chip, first introduced in the iPhone 13 Pro. iPhone 14 introduced the Photonic Engine, improving low-light performance for photos across all cameras compared to the previous generation: up to 2x on TrueDepth and Ultra Wide cameras and 2.5x on the new main camera.
The Photonic Engine is able to preserve subtle textures, provide better colors and keep more information in a photo through deep hardware and software integration.
Video features like Action mode and Cinematic mode are available across the iPhone 14 lineup to help users unleash their creativity. Action mode allows for smooth-looking video that adjusts for shakes and significant movement – even when video is being captured in the middle of the action.
Cinematic mode supports 4K at 30 fps and 4K at 24 fps, enabling a beautiful depth-of-field effect that automatically shifts focus in a simple and intuitive way to capture cinema-style moments.
For now, the iPhones 14 and 14 Plus are sold in Brazil in blue, purple, midnight (black), stellar (white) and product red (red). After Apple launches the new yellow color in the United States, it should take a few weeks to arrive in Brazil.
The Pro and Pro Max versions of the iPhone 14 line should not gain a new color option. The most advanced smartphones are available in deep purple, gold, silver and space black.
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