“Today we are inaugurating the 42nd edition of the month of dental prevention by Mentadent and Andi. This is the most widespread and longest-running prevention project in Italy, which over the years has brought important prevention and dental health issues to the attention of citizens” Thus Cristiano Gallotta, head of Oral Care of Unilever Italia, on the sidelines of the press conference for the inauguration of the 42nd edition of the month of dental prevention, the result of the partnership between Mentadent and the National Association of Italian Dentists and dedicated to the importance of the relationship of trust between dentist and patient, as a tool to feed attention to prevention, supporting and promoting it.
“When the project started in 1980 – continued Gallotta – the list of dentists participating in the initiative was published in the newspapers, at the bottom of the page. And it was in this way that each person could find their own trusted doctor. With the advent of digital technology, and in particular with social networks, meeting opportunities have increased: now citizens can find their trusted dentist online, choosing from geo-localized professionals in the area, and also have the opportunity to have a direct and widespread dialogue with the doctor even when the practice is closed “.
“This revolution in communication – concludes the head of Oral Care of Unilever Italy – means that the relationship of trust, closeness and empathy between doctor and patient can develop more easily, consequently favoring the predisposition of citizens to prevention and periodic visits to check. With this project we reach 97 provinces in Italy and over 5 million people, but we wanted to do even more: in order to further expand the audience that the initiative reaches, we have started an education process in schools, where every year over 10 thousand children , together with their teachers and parents, they learn the importance of prevention and good dental hygiene rules. To ensure that no one is excluded from the right to prevention and dental health, for the first time the Month of Dental Prevention wanted to equip itself with a mobile dental unit, which constitutes a concrete bridge between those in need and professionals ”.
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