Know what you like and monetize it. for Evaristo. E. Doria, consultant and professor at the University of Georgia (Atlanta, United States), these are the keys to entrepreneurship. And for that, to be an entrepreneur, courage is needed to move from knowledge (‘knowing’) to action (‘doing’). “You have to dream big, because I am convinced that there is light at the end of the tunnel to earn a lot of money,” he said during his conference at Innovam +.
He analyzed the profiles that are in the highest place of innovation: the ‘start-up’ and corporations that have a significant economic cushion. He pointed out that investors seek to bet on fewer companies, but that have a greater chance of winning, a “concentrated investment that multiplies that amount by ten”. In this framework, in which attracting strong capital to grow with innovation is more difficult and in which the vast majority of entrepreneurs are between these two powers, he stressed that “ideas have to be bigger”.
Doria advised this majority of entrepreneurs to focus on being positive, to be able to put all their businesses so that it reaches mobile phones, to generate partners that allow them to combine the creative part with the operational part, since “not everyone is a ideas”, and measure everything that is generated.
“All innovation from now on has to be based on what we are doing to improve the world we live in,” he said, advising entrepreneurs to use their creative ability to create things and sell them when their businesses are in full swing. , making “your business become business creation”. “Sometimes it’s good, instead of fighting until the last moment, to strategically sell the right moment,” she concluded.
#big #ideas