Aapo Bovellan made Oura a status symbol and confused the founders of Supercell with an illegible logo. Now he tells how a successful brand is created.
To Finland many successful brands were born in the 2010s, of which Oura with its smart rings probably stands out above the rest.
Titanium sleep quality meters became a status symbol in Finland, which can be used to identify Tesla owners and triathlon enthusiasts.
The father of the Oura brand is Aapo Bovellanwho designed the company’s logo, design language and packaging through his investment company.
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