The new international research entitled ‘Ethics of artificial intelligence: a contemporary challenge’, produced by IULM University, scientific partner of the International corporate communication hub (ICCH), the first international observatory on corporate and institutional communication, will be presented together with ‘The corporate communication magazine’, the magazine produced by the Observatory on the subject, Thursday 1 December at 18.30 at the Roman Aquarium in Piazza Manfredo Fanti in Rome.
The event – Icch explains in a note – aims to be a moment of discussion between institutional stakeholders, top managers and academics to explore the theme of artificial intelligence (AI, artificial intelligence), defined as a series of algorithms and computer applications that have the ability to learn over time and to increase one’s knowledge. In the last decade, AI has spread considerably, showing a high potential in various fields, from marketing and advertising, to the judicial system, from the health system to that of political campaigns. However, as AI becomes more widespread and central to society, more and more controversial aspects emerge regarding the ethicality and pervasiveness of their use in society.
When artificial intelligence systems violate social norms and values - continues the note – organizations run high financial and reputational risks, and often find themselves unprepared as to how to deal with the situation and which communication strategies to adopt. Precisely for this reason, the research of the International corporate communication hub, which is made up of two parts, aims to reflect on the intertwining of ethics and artificial intelligence, the risks that companies run and how communicators can play an important role .
Participants in the debate on 1 December: Stefano Lucchini, president of the Advisory board, International corporate communication Hub; Roberto Baldoni, director general, National Cybersecurity Agency; Gianni Canova, Iulm Rector; Pierangelo Fabiano, general secretary, International corporate communication hub; Carlo Nardello, professor Digital marketing, University of Rome “La Sapienza”; Father Philip Larrey, Professor of Philosophy, Pontifical Lateran University; Monsignor Vincenzo Paglia, president, Pontifical Academy for Life; Angelo Maria Petroni, general secretary, Aspen institute Italy; Stefania Romenti, Iulm professor; Patrizia Rutigliano, Advisory Board, International corporate communication magazine. The meeting will be moderated by Fabio Insenga, deputy director of the Adnkronos agency. Media partners of the event are Adnkronos and Il Sole 24 Ore. It is possible to participate in the event by registering at the email address [email protected]
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