Interim reports | Apple’s sales slumped – still made a profit

Economic|Interim reports

Apple made a profit in the most recent quarter despite weakened sales.

The company made a profit of 19.9 billion dollars, which is 2.3 percent more than the same time last year. Apple’s turnover, on the other hand, decreased by 1.4 percent to 81.8 billion dollars

Apple’s net sales increased in China and Europe, but decreased in the Americas, Japan and other parts of Asia.

Sales of Apple’s flagship product, i.e. iPhones, decreased by 2.4 percent. The sale of phones has usually covered about half of the company’s turnover.

“We are pleased to be able to report that we had an all-time record in sales of services with more than one billion registered users, and we also continued strongly thanks to sales of iPhones,” said Apple’s CEO. Tim Cook.

Apple’s most attention-grabbing announcement of recent times was the augmented reality Vision Pro smart glasses. The technology presented in the product’s promotional video aroused widespread enthusiasm, but on the other hand, the device’s high price tag of around $3,500 and the difficulties encountered in production have overshadowed Apple’s prospects for the near future.