Instituto Mulheres do Imobiliário was founded in 2022 by Elisa Rosenthal from a group of women in the real estate industry
The former real estate agent Elisa Rosenthal She started entrepreneurship at the age of 36 after motherhood. After a partnership with a friend didn’t work out, Elisa, who is currently 42 years old, chose to make a career transition to study female leadership.
In this context, the Women of Real Estate Institutea women’s group in the real estate sector whose objective is to contribute to the promotion of gender equality and equity through actions that aim to provide everyone with access to housing and that support productive activities to encourage entrepreneurship, among others.
The president director of the Instituto Mulheres do Imobiliário and the executive director of the nucleus Amethyst from the institute, Fabiana Dias, spoke to the PodSonhar this Tuesday (June 18, 2024). The podcast is a partnership with Entrepreneurial Power. Presented by student Miguel Carvalho, the episode is available on the YouTube channel of Power360.
“The market still has many prejudices to understand that women are consumers, investors and the main tenant buyer and influencer of the decision to buy and sell a property. Why isn’t she represented at the tables where decisions are made?”said Elisa.
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In the episode, Fabiana Dias stated that she was the target of sexist comments when she took on a leadership position at the age of 24 in a company she worked for. Before starting her own business, Fabiana was a teacher and studied geography. She said she gave up her teaching profession to open a real estate company.
“Not every day is easy even today. There are days when we are stressed, unmotivated”he told the podcast.
“The most powerful thing about an entrepreneur is self-motivation. Entrepreneurs need this energy to make sales and generate profits.”he completed.
Fabiana works as executive director of Núcleo Ametista and promoter of the Prisma Committee at the Instituto Mulheres do Imobiliário. Ametista Clube aims to bring together entrepreneurs, owners and leaders responsible for high-performance real estate agencies to promote a space for exchange, networking, positioning and reference in the real estate market.
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- founder: Elisa Rosenthal;
- foundation: 2022;
- employees: 1,500 members;
- tax regime: Simple national;
- nature: civil society organization;
- contact:
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