Philipp Plein bought the shares of the Billionaire brand from former partners Flavio Briatore and Percassi. Now the designer has become 100 percent owner of the label. This was communicated by Plein himself during the presentation of the spring summer 2023 collection in Milan. “It was an important decision. I started working with Billionaire six years ago then there were difficulties during Covid – said Plein -. Me I go fast, I’m faster alone and now we are trying to open a nice shop in Milan “. Before becoming the sole owner of Billionaire Plein held 51%, Briatore 25% and Percassi 24%.
For the men’s collection unveiled at the Four Seasons in Milan, Plein has chosen all over 50 models: “They are real men – explained Plein – our client wants to see an authentic man and it is important to be true to ourselves”. The collection, very colorful, is inspired by the colors and atmospheres of the Amalfi coast. Space for linen dresses, silk suits with mosaic prints, shirts with lemon prints, Bermuda shorts and precious crocodile jackets worth 150 thousand euros.
“Billionaire is a tailoring brand – said Plein – everything is made in Italy and focused on the cut and fabrics. We do not have a budget in Billionaire and it is a positive thing. We celebrate Italy, Billionaire is a brand different from others. Our motto is ‘Enjoy the life’ “.
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