Benetton crisis, Luciano leaves the top management again. Toscani, historic photographer of the group: “Incapable managers”
“I’m very sorry, the managers are incapable. Even in my time the enemy, and Luciano’s too, was the company.” Comment like this Oliviero Toscaniinterviewed from Ansathe delicate situation that has upset the Benetton groupwhich emerged after the founder’s interview given to Corriere della Sera in which he reveals that the company has a “hole equal to 100 million euros”.
Historical photographer of the group and author of the campaigns on social commitment, Tuscans he has clear ideas about the founder Luciano Benetton: “He is a man who trusts people, but he must understand that people are not like him. He is a good person, an optimist, perhaps even naive”.
As for the current situation of the Group, with the balance sheet in the red, the photographer adds: “The CEO should have resolved these problems and instead he didn’t. It’s always easy to blame someone.”
Oliviero Toscani he reveals he heard on the phone Luciano Benetton after the media outcry caused by his interview. “He is always very balanced, he talked about things we knew well. “You were right to be angry with the managers”, he told me, “I should have listened to you”, says the photographer.
But not only Benetton. Toscani, in fact, takes the opportunity to make a jab at the government. “Impresentable, with a prime minister of fascist education and mentality. It is clear that they are not like those of the Twenty Years. They have a new way of reasoning, but that is their doctrine.”
Benetton crisis, Malvestio: “I didn’t understand his outburst”
But not only Tuscans. To have his say after the chaos that erupted in the group is Giancarlo Malvestiofriend of Luciano Benetton since the 1960s, when he was an official at the Commercial Bank and the Benetton myth was starting to germinate in two rented warehouses in Ponzano.
“Luciano is a genius, it may be that the managers aren’t up to par. Even though I didn’t understand his outburst very much,” says Malvestio in an interview with Gazette. I believe that he didn’t choose the managers. He left it to others. And these are the results,” he adds.
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