06/12/2024 – 10:39
Apple is at the top of the list of the most valuable brands in the world prepared by Kantar BrandZ, a consultancy and data company specializing in consumption. The report also points out that the giant founded by Steve Jobs is the first US$1 trillion company in the world.
The consultancy states that it formulates the ranking based on a combination of “rigorously analyzed financial data with extensive brand equity research”. The list has been published since 1998. See the top performers in 2024:
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Position | Brand | Value (US$) | Variation (%) |
1 | Apple | 1.01 trillion | 15% |
two | 753.4 billion | 30% | |
3 | Microsoft | 712.8 billion | 42% |
4 | Amazon | 576.6 billion | 23% |
5 | McDonalds | 221.9 billion | 16% |
6 | NVIDIA | 201.8 billion | 178% |
7 | Visa | 188.9 billion | 12% |
8 | 166.7 billion | 79% | |
9 | Oracle | 145.4 billion | 58% |
10 | Tencent | 135.2 billion | -4% |
The study highlights the resilience of big brands, with Apple repeating first place and companies like Google, Microsoft, Amazon and McDonald’s maintaining their place among the top ten. “Strong brands continue to thrive despite uncertainty,” says Martin Guerrieria, director of Kantar BrandZ.
Despite being out of the top positions, the Brazilian brands Brahma and Skol appear listed, and reached positions 11th and 14th within the alcoholic beverages category.
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