Soft drinks | There was a twist in the soft drink battle: Pepsi lost second place in the United States

Dr Pepper has narrowly surpassed Pepsi in sales and is now the second most purchased soft drink in the United States after Coca-Cola.

This is explained by Beverage Digest’s market share study, and the results are analyzed by e.g The Wall Street Journal and CNN.

Coca-Cola is the clear market leader with a share of 19.2 percent. Pepsi and Dr Pepper are practically level with shares of around 8.3 percent. The next most popular are Sprite and Diet Coke owned by Coca-Cola.

Launched in 1885, Dr Pepper is an older product than Coca-Cola or Pepsi. Recently, it has expanded its range of flavors.

Pepsi, on the other hand, has focused on sugar-free products. Part of the reason for the change in the order of the top products is the success of Pepsi Zero Sugar.

When Pepsi Zero Sugar and Diet Pepsi are included, the Pepsi brand still remains the second largest soft drink brand after Coca-Cola.

According to The Wall Street Journal, the soft drink market in the United States is worth a total of 97 billion dollars, or about 89 billion euros.