05/04/2024 – 15:00
“I have something to wear to my graduation, which is the most important day for me, and I can’t wear it because it simply wasn’t designed for the type of person I am.” The phrase is from Joana Angélica Guimarães da Luz, dean of the Federal University of Southern Bahia (UFSB), who has avoided wearing the traditional hats known as mortarboards at the institution’s graduations. The reason is that the accessory often does not fit all hair types, especially that of black people.
The statement is in a video that is part of a campaign launched by the cosmetics brand Vult, part of the Boticário group. The movement was called #RespeitaMeuCapelo and proposes the redesign of the accessory.
The campaign has a video with Professor Dr. Joana Angélica, the first black dean of a university in Brazil, with former university students who were unable to wear mortarboards at their graduations and are now recreating their photos.
The action created four versions of the mortarboard. The first, designed for people with dreadlocked or braided hair, has a rigid front structure and is malleable through a scarf for tying.
The second was designed to be worn with long buns, turbans or high hairstyles, and has a circular opening at the top. The third was designed for those with voluminous, frizzy or curly hair, and has combs to fix it. Finally, the room fits any hair or hairstyle, with a loop structure in the opening for fixing.
Carried out in partnership with the company Dendezeiro, the action is expected to produce 1,000 units for graduations scheduled in the second semester at Zumbi dos Palmares and UFSB institutions. But Vult says the designs for the new mortarboards will be made available to all universities that want to reproduce them.
#RespeitaMeuCapelo #action #recreates #graduation #hats #suit #diversity #hair