It is hoped that the free parties will attract new people to Vaihtoemusik. Free admission is made possible by grants.
alternative music- and the multi-arts festival Ilmiö can be entered for free this year. Tickets are not sold at all.
The festival organizers include the responsible producer Miikka Mäkipaakkanen and program producer Antti Yli-Halla hope that the free parties will attract new people to Vaihtetomusik. Both are barefoot from Turku.
“We bring new artists to people’s attention, and we dig a gang from the deep clay of the underground for our gig. However, it is not an absolute value that the performer is unknown to the general public. We just want to find great music”, says Yli-Halla.
He emphasizes that there are also artists who have already established their place in the field of alternative music.
It is hoped that the phenomenon’s free admission will also attract new people to Vaihtomusik.
Turku’s old town the festival set up under the shelter of the blocks offers more than 50 musical performances as well as sculpture art, a tying performance, a moving puppet theater, art made by regional artists and an inclusive queer-feminist strip club.
The festival area can accommodate about a thousand people at one time.
“There may be lines for admission, but we believe that there will be a good turnover in the audience,” says Mäkipaakkanen.
You may have to queue even inside the area, as the venue is divided into three courtyard areas and one basement, each of which has its own maximum number of people.
“If a visitor wants to see a certain performer, it is worth coming a few hours before the gig. We encourage you to think that you don’t have to spend the whole day at festivals and party late into the night. You can also watch a few gigs and continue your journey,” says Yli-Halla.
The two-day festival is open to adults. The exception is Saturday afternoon from 14:00 to 18:00, when in addition to adults, children under the age of 13 accompanied by an adult can enter the area. According to Mäkipaakkanen, the restriction on Saturday is because it would be almost impossible for them to check the papers of all 13-17-year-olds who stay in the area after 6 p.m., but according to Mäkipaakkanen, those under 13 are recognized as adults.
Free admission according to Yli-Halla and Mäkipaakkanen, the grants that the non-profit Umlaut cooperative behind the festival have received.
It is about tens of thousands of euros. Umlaut has received 25,000 euros from the Art Promotion Center, 2,000 euros from the Living Music Foundation and 1,500 euros from the Music Promotion Foundation for the organization of the exhibition. Umlaut has received a grant of 26,000 euros from the city of Turku this year.
“The grants are slightly better than in previous years, but they could be even better. The budget has been calculated so that we can pay the performers and employees”, says Yli-Halla.
The festival’s other sources of income are alcohol sales, sales points and business collaborations.
The event According to Mäkipaakkanen, the corona virus also affects the free of charge.
“We event industry operators and the public have been in trouble for the last few years because of the corona virus. Doing has been uncertain. Ultimately, there may be new restrictions that pull the rug out from under your feet. It felt safe to have a block party of the size that our funds are enough for.”
Yli-Halla clarifies that selling tickets is a risk for the organizer.
“It’s a huge risk taking when you estimate how many tickets will be sold and how much the artists will be paid. Of course, there is also a risk associated with this freebie, but it is smaller when we now already know that there will be no box office revenue.”
According to Yli-Halla, it has been possible to pay the performers at least as much as before. However, there is only one foreign performer this year, the Estonian folk duo Ringhold.
“Many festival tickets are really expensive these days. Partly because of that, we want to offer people a free party, because it’s possible,” says Yli-Halla.
Last year Ilmiö was organized on a small scale in Turku’s old town. In 2020, the festival was completely canceled due to the corona virus. Before that, Ilmiötä was organized for years in the suburb of Uittamo.
The Corona era has also tested the Ilmiö festival. In 2020, Ilmiö was not organized at all due to the corona situation. This year the festival is two days long. At one time, the area can accommodate about a thousand people.
The festival takes place on the 22nd and 23rd. July in Turku.
The place is the blocks of Turku’s old town. The courtyard of Rettig’s old tobacco factory and the courtyard of Brinkkala have been mentioned separately.
Entry is free throughout the festival for everyone over 18 years old. On Saturdays, from 14:00 to 18:00, children under the age of 13 accompanied by an adult can also enter the area.
You may not bring your own drinks into the festival area. You may bring an empty half-liter plastic bottle. There are water stations in the festival area.
The festival area is not completely barrier-free.
Source: Phenomenon 2022
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