Participants in the media and entertainment industry session, which was held today within the activities of the 22nd Arab Media Forum, confirmed that the rapid development in technology, especially artificial intelligence, will greatly affect everything that is watched on digital platforms or television screens, whether artistic products such as series, programs, films or bulletins. News or any other content, pointing out that artificial intelligence is a reality that must be dealt with and investment in mechanisms for its application, including technologies and human resources.
Participating in the session were Mohammed Al-Mulla, CEO of Dubai Media Incorporated, Nasser Al-Moumen, CEO of the Shasha platform, affiliated with the Kuwaiti Al-Qabas Foundation, Roman Szymanski, Business Director for the Middle East and North Africa at “Young Play,” and its media management and producer, Maysaa Maghribi.
At the beginning, the session moderator stressed the importance of the topic under discussion, given the intense competitiveness that characterizes the media and entertainment market in the region from regional and global players, and the expectations that it will reach $2.4 trillion in 2030, which has created a different reality in the region. She asked the participants a question related to the impact of these various options. On media institutions and users of all categories.
In his answer to this question, Muhammad Al-Mulla said that the rate of Internet penetration and electronic acceleration has increased significantly in the countries of the region, and that young people under the age of 30 constitute about 60% of the population of the Arab world, which has led to a shift in reliance on digital platforms that have become In turn, it is a major center for the news and entertainment industry, and it provides examples of some artistic, documentary, and other programs and products that are shown on traditional platforms.
He pointed out that all of this led to the creation of new ideas among young people, in addition to the increase in the number of emerging companies in this field due to the ease and speed of production, stressing at the same time that the skills of Arab youth are increasing and that 60% of future jobs in the media sector will require high digital and technical capabilities.
Muhammad Al-Mulla pointed out that the Arab region is witnessing a significant growth in demand for Arabic content and that there is a strong desire for this content to be appropriate to the traditions of the region, noting that 60% of those who canceled their subscriptions to digital video platforms were due to their incompatibility with Arab social values.
He explained that the Arabic content industry on digital platforms has a great opportunity to expand and spread in the Arab region, which has a population of about 450 million people, in addition to the ease of technology at the present time and ease of access for this population.
He said: “We at Dubai Media Incorporated are fully prepared to invest in new trends within a framework of authentic Arab values and to invest in the human element and technical platforms that are witnessing a significant increase in use, broadcasting and reception by the public. We believe that technology has a major role, and we will harness it for our progress and development.” But within the framework of our identity and in a way that preserves social values and traditions.”
Regarding investment in the digital entertainment sector, Nasser Al-Moumen said that Al-Qabas newspaper was at the forefront of the media institutions that turned to this field, represented by the “Shasha” platform, which is currently widespread in broadcasting entertainment content, whether documentaries, plays, serials or news, indicating that there is great cooperation in This matter is with Arab and international platforms in production and marketing, stressing that the digital entertainment arena in the region and the world is witnessing intense competition that requires strengthening cooperation and partnerships.
He stressed that the organization uses digital platforms and applications in its various branches, and that it is in the process of using artificial intelligence to broadcast news and awareness messages because it shortens the time and distances in reaching users.
In turn, Roman Szymansky stressed the interest of the global “Young Play” platform in supporting youth skills in the region and developing them to create and broadcast content that takes into account the traditions and customs of their countries, noting that young people are enthusiastic about finding new ways to provide content that has a positive impact.
He added that the extent of reliance on artificial intelligence in the future, although it will be a reality, will depend on the growth and capabilities of the platforms to fill the void and the extent of providing the best content to users, indicating that artificial intelligence supports the human element and work and will not eliminate it or be a substitute for it, but rather it will be a tool that supports it.
Mayssa Maghribi confirmed that artificial intelligence will contribute to the development of content on the condition that it is codified, so as not to harm the literary and intellectual rights of the producers of this content and that it works within controls and principles that take into account social values, stressing that digital platforms will not cancel traditional platforms, but they will work together and there will be users for each of them.
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