Mayor leads the electoral race for Rio City Hall; the artist performs on Copacabana beach this Saturday (May 4)
The mayor of Rio, Eduardo Paes (PSD), has been sharing a series of publications in which he mentions Madonna. The North American pop artist will perform a free show on Copacabana beach, in the south zone, this Saturday (May 4, 2024). The event is offered by Itaú Unibancowhich turns 100 years old in 2024.
For Marcelo Vitorino, professor of political marketing at ESPM (Escola Superior de Propaganda e Marketing), Paes’ posts are part of the mayor’s attempt to communicate with the media and the rest of the State and Brazil. In other words, a possible intention to run for governor of Rio de Janeiro. “Brand expansion already thinking about 26”he said.
To the Power360However, the expert said he does not see the event as a vote booster. In Vitorino’s analysis, the capital of Rio de Janeiro is conservative when it moves away from “edge”. According to him, Madonna’s show should not make the current mayor advance among a non-progressive electorate.
PAES IS FAVORITE
According to the expert, social networks have the potential to show the most “human” of the politician when it is used in the same way as Paes – who is leading the electoral race to be elected for another term as head of Rio City Hall.
For the political marketing professor at ESPM, the mayor’s relaxed style on social media, with the typical “Carioca stereotype”is a factor that can be disseminated across platforms.
“It’s difficult for someone to retain dense information from something they saw on a social network, but it’s easier for you to form a value judgment in a more abstract way”he stated.
A survey released by Paraná Pesquisas on April 30 shows that the current mayor has 46.1% of voting intentions in the 2024 electoral dispute. He has been articulating support from the president Luiz Inácio Lula da Silva (PT).
In 2nd place comes the pre-candidate and deputy Delegate Ramagem (PL), supported by the former president Jair Bolsonaro (PL), which scores 13.6%. Next, the deputy also appears Tarcisio Motta (Psol), with 7.4%.
The research was carried out by Paraná Pesquisas from April 24 to 29, 2024. 800 people aged 16 or over were interviewed in Rio. The confidence interval is 95%. The margin of error is 3.5 percentage points, plus or minus. The survey is registered with the TSE under number RJ-06897/2024. Here’s the complete of the study (PDF – 576 kB).
SHOW COSTS
A Rio City Hall invested R$ 10 million on the show through a sponsorship contract. It estimates a return of R$10.2 million to the municipal Executive in May with the collection of ISS (Service Taxes) from activities related to tourism, entertainment, transport and artists.
In the same period, in 2023, the city raised R$50.8 million. For May 2024, R$60.9 million is expected, an increase of 20%.
O Government of Rio de Janeiro also invested R$ 10 million In the event.
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