Casey Bloys says she now sends direct messages to the editor if she wants to give them feedback.
Streaming service CEO of HBO Max Casey Bloys has admitted to ordering subordinates to create fake social media profiles intended to strike back at critics who gave bad reviews of HBO’s content. They talk about it, among other things Variety and BBC.
It became clear Rolling Stone -magazine reported about the text messages in which Bloys and another HBO director Kathleen McCaffey have discussed creating a “troll army” on Twitter, now known as X.
The text messages date from 2021 and 2022, and the HBO executives’ conversations were related to the TV series Perry Mason and Mare of Eastown. Bloys is said to have been upset by the criticism the series received.
Bloys has publicly apologized for the matter and justifies his action in the time of the pandemic.
“I was working from home and spending an unhealthy amount of time on Twitter. Then I came up with a very, very stupid idea to vent my frustration,” Bloys says, according to Variety.
He stated that six tweets in a year and a half is not very effective.
“But I apologize to the people mentioned in the leaked messages,” Bloys said, adding that he now sends direct messages to the editor if he wants to give them feedback.
Events the background is a lawsuit filed against HBO in which a former employee claimed he was wrongfully fired.
The text message exchanges between Bloys and McCaffrey are reportedly part of the material being gathered for the lawsuit. The former employee claims in the lawsuit that he was one of the people who created the troll accounts at the time.
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