The plans of Kia revolve around achieving better sustainability and sales results. Confident that the two paths do not cross dangerously, the executives of the Korean company continue a process of change ‘started’ with the new logo recently introduced. As for Hyundai, the brand will have a list with models that will simultaneously embrace different types of power supply.
Giuseppe Bitti, president and CEO of Kia Italia, spoke about the subject in an interview with Corriere della Sera. “By the end of 2025, Kia will invest around 30 billion euros to build a system based on sustainability, accelerating renewable energy throughout the production chain and recyclable materials. By 2045, Kia has set itself the goal of reducing the total emissions level by 97% compared to 2019. The Sportage model, the SUV of the C segment, is already offered only with electrified engines, combined with petrol or diesel engines. We will see the launch of a new product every quarter. The arrival of the new Niro will be fundamental, presented in every hybrid and fully electric variant. Niro will be the basic piece for the global conquest of important market segments linked to electric mobility»Explained Bitti.
“As part of the global expansion of electric vehicles expected by 2026, Kia aims to achieve sales of 500,000 electric vehicles per year and 1 million eco-friendly models, excluding China. But we are also committed to the progressive growth of urban activity, car sharing, e-commerce, we want to guarantee an increasingly competitive and cutting-edge offer, in every sector.», Explained the managing director. The objective will also be achieved thanks to a strengthening of the service network and digitalization, also in Italy. Digitization is also a resource with regard to brand promotion: an excellent animation in three dimensions appeared recently in Milan to show the Kia Sportage, with a truly impactful ‘spot’.
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