The merchant Emin Gürmüç has been pushing extra long days for more than two months for Saturday’s opening. There is a lot at stake when the rent goes up and personnel costs increase.
Dealer Emin Gürmüç comes to the door and lets you in to Itis’ new Alanya Market. It’s Friday, the eve of All Saints’ Day and the opening of the store.
The face of the young, only 27-year-old merchant shows fatigue. Below Stockmann, in the premises of the former Food Market Herku, a supermarket of more than 2,000 square meters has been built completely from scratch in two and a half months.
It is simultaneously Finnish, Turkish and international, or as they say, ethnic. It is most clearly distinguished from S-market or K-supermarket by the meat counter. Beef, lamb and chicken are halal slaughtered. Pig is not sold at all, not fresh, not in prepared foods, not as sausages or other cold cuts.
Beer, tentacles and cider also shine in their absence.
In advertising tapes the bespectacled, youthful-looking cartoon character ponders in his mind whether there will be anything else. The answer is immediately clear from the next speech or rather thought bubble: “Nothing else!”
Is there a cover for the slogan?
Based on rough observations, it is if we just forget the pork and beer lovers. The product groups correspond to Koota, Ässä and Lidl in the eyes of the layman. Sometimes the selection is more abundant, sometimes narrower, but you can get more or less everything.
Store manager Zeynel “Zene” Gunbeyi and master baker Ali Isler offer a taste of Isler’s rice pudding. The store has its own kitchen, where a wide variety of ready meals are made for sale.
The cold cuts, meat and fish counters are filled at the very last moment before the opening. In front of the service counters, each customer gets on the red carpet.
The service counter has its own sections for red meat, chicken, fish, ready meals from the own kitchen and pastries. Red carpets lead customers from one showcase to another. The fish had come to the store on Friday morning: fresh golden perch and sea bass from Turkey, salmon from Norway and rainbow trout from Finland.
“The gutted muikut from Inari”, store manager Zeynel “Zene” Gunbeyi supplement.
Several international brands catch the eye on the detergent shelf. Next to it are the eggs in their brown cells.
On the shampoo shelf, the Turkish brand Hacı Şakir and the American Head & Shoulders stand side by side. From the milk cabinet, you can get Arla and Valio, but also the playful Ayran, a bubble drink mixed with yogurt, water and salt, which to the unaccustomed might taste like a sweet union of Kurri and vissy.
Store manager Zeynel Gunbeyi has worked hard the night before Friday and started again at six in the morning.
Store manager Zeynel “Zene” Gunbey’s work day started on Friday at six in the morning with the pricing of salad dressings at the opening day offer prices.
Merchant Emin Gürmüç has not slept at all. The working day has stretched until four in the morning, after which he went to change a clean shirt at home and returned to the store for interviews with MTV’s Huomenta Suomen and Yle.
There’s a lot at stake. According to Emin Gürmüç, 1,500-1,700 customers have visited the old Alanya Market on the other side of Turunlinnantie in the Puhos shopping center.
“It is intended to be doubled,” says the merchant.
In other words, the intention is to increase turnover rapidly. That’s how we get money for rents in Itis, which are clearly higher than in Puhos, both per square meter and especially in absolute terms, when the store area increases. Likewise, personnel costs increase when more employees are needed.
Puhok’s business will continue alongside the new Itis store for half a year to a year. Even after that, it doesn’t completely stop, but the name changes, Gürmüç says.
When does the shopkeeper rest, Saturday night, when the shop closes its doors?
“If you’re in a bad mood, you don’t sleep, not even on Saturday night.”
“Maybe on Sunday.”
Itiksen Alanya Market opens its doors on Saturday at 10 a.m. The program includes, among other things, raffles and tastings. Customers can try out the formula simulator, and children will be entertained by a clown.
Chilies, peppers, cassava, long beans, fresh aloe vera and many other things.
You can also get fresh sugarcane from the vegetable section.
Olives have their own row of shelves. The selection includes black, green and variously marinated.
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