Rushing to the smart car
Hyundai Motor Europe has announced the birth of Hyundai Connected Mobility, a new company designed to make the transition to cars with intelligent mobility solutions. The ultimate goal? Offer a range of digital services in the car and on apps as well new mobility services throughout the entire life cycle of the vehicle to provide a seamless customer experience.
“At Hyundai, we serve our customers when they need them most and are driven by our relentless pursuit of solutions for the future,” he has declared Marcus Welz, CEO of Hyundai Connected Mobility. “Hyundai Connected Mobility is our strategic response to our customers’ growing demand for increasingly connected, accessible and personalized services.”
Hyundai Connected Mobility’s triple strategy
Hyundai’s portfolio Connected Mobility consists of three main pillars: mobility services, car connectivity services and data-driven digital services.
Hyundai Connected Mobility is addressing growing customer demand for flexible usage models through its mobility service brand, Mocean. Car subscription services are an attractive alternative to purchasing or leasing a Hyundai vehicle. Hyundai created Mocean Subscription to provide customers with fast and flexible access to cars via a seamless digital user experience, completely eliminating bureaucracy. Subscription models are key to attracting new customers beyond conventional ownership, allowing users to explore our wide range of award-winning electrified vehicles.
The future in connected technologies
The wallet of Hyundai Connected Mobility in the field of connected car technologies is improving the driver experience, keeping customers connected to their vehicle and the surrounding ecosystem. The solutions include the integrated in-vehicle platform Bluelink and new services that leverage software-defined vehicle (SDV) technology. Hyundai plans to launch three different Bluelink service packages to meet every customer need, including Bluelink Lite available throughout the entire life cycle of the vehicle and subscription services more advanced with additional features.
The strategy in detail
Furthermore, i digital services will play an important role in customers’ experience of the benefits of software-defined vehicles. As well as providing regular software updates Over-the-Air (OTA) for entertainment, this pillar will launch new customer-focused services, such as in-car payments and mobile-related solutions parking and to intelligent charging. A small revolution because the customer will actually be able to truly customize the interface with their car.
Synergy for customer satisfaction
To drive change during the ongoing transformation of the automotive industry, Hyundai Connected Mobility will leverage the entire Hyundai ecosystem globally. This strategic approach to software and services will require organizational transformation. While Hyundai Connected Mobility benefits from its proximity to the customer and their feedback, Hyundai Motor Europe will leverage its extensive product experience. Together, they will ensure they enhance the customer experience by offering products tailored to meet their ever-evolving expectations.
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