Is the US auto market ready for the mass deployment of electric cars? There are those who say yes, but there are also those who like Toyota he says no. Jack Hollis, executive vice president of the Japanese brand’s North American division, simply admitted that there is currently not enough consumer demand for these types of vehicles. And i factors that limit the spread of battery-powered cars are always the same: the excessive cost of the vehicles themselves on the one hand, the lack of the recharging infrastructure network on the other.
“I don’t think the market is ready, just as I don’t think the infrastructure is ready. And even if you were ready to buy an electric car, and if you could afford it …I think the prices are still too high“Hollis explained to the Automotive Press Association. The strategy that Toyota has decided to implement in terms of electrification of the range, after all, goes in this direction: at the moment the Japanese brand can count on bZ4X as the only 100% electric model offered, and has repeatedly contested those who believe that technology on tap is the only way to reach carbon neutrality. And the US market in general also seems to agree with Hollis: to date, electric has represented only 5.2% of new cars sold in the country in the first six months of the year.
“It took 25 years to get to less than 10% market share for the hybrid – challenged the executive vice president of Toyota’s North American division, adding that customers simply do not require electric vehicles in the numbers the government hopes to achieve (50% of all sales by 2030) – The consumer does not require this type of vehicle at these levels. And when you start pushing him in the direction of things he’s not ready for yet, the risk is that it will happen the opposite effect“.
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