We are already two million in Tiktok ABC, the newspaper with more followers in Spain

Two million followers (and up), 1.8 billion videos visualized last year, 106 million ‘like’ … vertigo figures that consolidate the bet of ABC by Tiktok as a platform to reach other audiences and that has made us The most followers newspaper in this social network in Spain.

The account began its journey in June 2022, since the conviction that Tiktok was not only a trivial network of curiosities and dances for young people, but could be the shuttle for other content, mostly adapted to the short video format that characterizes it.

In Tiktok, Our social media journalists They have covered multiple events: from elections to the Goyas, the Benidorm Fest or the World Cup in Qatar, which had their own live program during the parties of Spain. They have also prepared explanatory of any revelation or that may interest our followers -economic, politics, education …-; They have put face to the day -to -day news and have maintained a constant update rhythm to ensure that the account of this social network is both an informative reference for new audiences and a reflection of the work of the writing of ABC, adapted to other formats .

We have covered Daniel Sancho’s trial from Thailand, told by our correspondent in China, Jaime Santirso; David Alande and Javier AnsorenaUS correspondents, we were practically analyzed in both the result of the elections and everything that happened during Trump’s possession.

The floods of the Dana de Valencia were reflected in tens of videos, some with connections from ABC journalists from different parts of the tragedy. One of them, recorded by the journalist of Casa Real de ABC, Angie Caleroit has become one of the most watched of our account –14 million views-; He reflected the conversation of Queen Letizia with a young woman during PAIPORTA altercations. A video that all the informatives later collected.

The result has been an exponential and natural growth that places ABC’s Tiktok account as the reference for the youngest: Most of our new followers are under 34 years oldand the ones that interact the most are those that are between 18 and 24 years old.