The cultural phenomenon that Taylor Swift has become is indisputable. Her achievements are so impressive that the American is already beginning to go head-to-head with The Beatles, Madonna herself, and the late king of pop, Michael Jackson. This April 19 she released her new album The tortured poets departmentwhose announcement surprised everyone at the last Grammy ceremony, while giving a thank you speech after winning a gold gramophone for his penultimate album, Midnights.
Two minutes after that revelation, the album cover appeared on their networks, and in just five minutes the publication on Instagram already exceeded three million views. I like. The album's pre-sale also took place immediately on its website.
At 12 midnight on Friday, the first 16 songs from the Pennsylvania singer's 11th studio album were published, but at two in the morning, another 15 were added that surprised everyone. As if it were a cabal, the number “two” has had a particular role in the launch strategy. The first single from the album with Post Malone was announced at two in the afternoon on Thursday, and the countdown lasted two hours to celebrate the arrival of her new project.
Also two days before the big premiere something unexpected happened. The first 16 songs of TTPD They began to move through Telegram groups, and their links traveled through the X social network during the afternoon of Wednesday. The most anticipated album of 2024 had been leaked before its release. Speculation about the origin of what happened was of all kinds, many pointed to the use of artificial intelligence to reproduce Taylor's voice, but now that the album has been released, EL PAÍS was able to verify that it was indeed the original content. In any case, what happened does not seem to affect the sales or reproductions of the album.
Taylor Swift's records and awards
The swifties they can be happy because The tortured poets department It's already the album with most plays in a single day on Spotify so far this year, surpassing Beyoncé's last album, Cowboy Carter. Taylor Swift also becomes the most listened to artist in a single day in the history of the platform, and last year she had the most listeners, 26.1 million in total.
These achievements seem small next to others that the 34-year-old singer already has. She is the artist who has won the Grammy for Best Album of the Year the most times, surpassing none other than Paul Simon, Michael Jackson and Frank Sinatra. She took the statuette for her album Fearless in 2010, 1989 in 2016, Folklore in 2021, and Midnights in 2024.
She is also the only female artist to win 22 American Music Awards in a single year (2018), and the biggest Billboard award winner in history, with 29 awards. The same publication places her as the only singer with 10 albums on the list. Billboard 200 in the United States simultaneously, and 12 albums at number one, surpassing Barbra Streisand and only below The Beatles, who have 19 albums at the top of the list.
Taylor Swift's earnings
The news went around the world. The singer and songwriter entered the billionaires' club, amassing a fortune valued at 1.1 billion, making her the fifth most powerful woman in the world.
His last tour, The Eras Tour will inject around 5 billion into the United States economy. Ticket sales broke records and became the first tour in history to gross more than $1 billion.
Queen Midas of the industry also released the documentary in theaters The Eras Tour, which grossed over $261 million worldwide. The most interesting thing is that Taylor has earned that large amount of money just doing music, without venturing into other businesses.
Forbes He estimates that 500 million of his fortune comes from the royalties he receives from the sale of music and tours, another 500 million corresponds to the growing value of his music catalog, and another 125 million comes from his investments in real estate.
Last year, he made and released two re-recordings of his previous albums Speak Now (Taylor's Version) and 1989 (Taylor's Version) in the attempt to regain control of his first six albums, the rights to which belonged to his first label, Big Machine Records. The problem occurred when famous celebrity manager Scooter Braun took over the company and sold Taylor's catalog to Shamrock Capital for $405 million, without giving her the opportunity to buy his own music.
Upon receiving the Billboard award as woman of the decade in 2019, the artist questioned whether music could be bought “as if it were real estate or shoes,” and referred to Braun as “the definition of toxic masculinity in the industry.” Pop has a new queen, and the numbers speak for themselves.
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