Sometimes the way to play from Jimi Hendrix as dirtysince the American musician, when he rooted the strings of his guitar, also played other ropes outside the chord executed at that time. This characteristic sound, present in songs such as VOODOO Childit was issued through the metal viscera of the Marshall amplifiersfirm that provided the sound team to the guitarist who got off the skies to Eric Clapton when God called God. This company is one of the most important companies in the music industry: its teams have reached other great artists such as BB. King, Prince, Joan Jett and Lana del Reywhich shows the historical quality of its products. Now, a Chinese risk capital company is very close to acquiring the firm created in the sixties by Jim Marshall, known as ‘The Father of Noise’.
Hongshan Capital Group, a signature previously known as Sequoia Capital, is close to closing an agreement to acquire the historic firm created in 1962, in a operation valued at 1.1 billion dollars. While other companies were interested, the Chinese fund has advanced to its rivals, convincing the Marshall family, founder of the brand, which would maintain its share of the shareholding in this transaction.
The agreement, which could be certified in the next few days, confirms the interest of Chinese risk capital firms in foreign markets in recent years. Thus, Hongshan gives a blow on the table in the European market, after having financed, since its foundation in 2005, companies such as Alibaba, Byd and Bytedance. In addition, with this movement the Swedish group Zound Industries, which Marshall acquired in 2023, would get rid of the mythical amplifiers manufacturer.
At the same time, this operation would allow Hongshan to have a presence in the sound equipment market, which is expected to grow at a rate of 5.3% between 2024 and 2033, to 93,000 million dollars. Taking into account that The volume of streaming Audio globally increased by 14% Until reaching 5 billion views, it seems that the Chinese firm’s strategy is not badly disenchanted.
In addition, this movement would give Hongshan an apparent advantage in China, a country that holds the throne in the manufacture of audio products in the world. Aware of the possibilities in the Asian country, Marshall has recently launched the Emberton IIIthe limited edition of a speaker developed to celebrate the Chinese lunar new year. “For the year of the snake, we wanted to do something that was unexpected,” said Jeremy of Maillard, executive director of the company.
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