Every January the foci focus on the market TOYOSUwhich celebrates its traditional auction of tuna. This 2025 has resulted in the sale of a copy of 275 kilos for approximately 207 million yen 1.3 million of euros to change. Even so, it is not the most expensive piece in history (2019). A price that only an authentic competitor like Sushi Ginza Onoondra would be willing to pay.
The lot fell to this chain of restaurants of luxury sushi Through the wholesale intermediary firm Yamayukiwho have not only made a unique copy, but will also have good luck for their business. This is because, the auction of the first tuna of the year at a high price would attract prosperity for its buyer, according to Japanese culture (and how the great chefs of the country use for its benefit).
Although the truth is that red tuna is a species that is in danger of extinction on the occasion of overfishing and that organizations such as Greenpeace and the International Commission for the Conservation of Atlantic Tuna (CICAA) They have regulated to be a product with high capture fees, so it is sold at high prices.
The 2019 bid, the highest
Before this auction occurred that has exemplified Japan’s madness by red tuna, and perhaps by traditional proverbs, in 2019 what would be what would be The highest in history for a piece of 278 kilograms.
In this case, “The King of Tuna” Kiyoshi Kimuraowner of the Sushizanmai restaurant chain, paid 333.6 million yen (some 2.7 million of euros at that time) for a red tuna only three kilos than that of this 2025 edition, according to The Japan Times.
However, this year’s auction has added value, because it also managed to beat the record price for the sea urchin. In this case with a lot of approximately 350 grams sold for 7 million yen in which it is one of the markets referring to the world’s quality fish.
Toyosu Vs Mercado Mercado de Tsukiji
The legendary market Tsukiji It was Tokyo’s main fish market and a world icon that lasts for more than 80 years. This is the predecessor in Toyosu’s prestige, which, where appropriate, offers a more organized and adequate space to house fresh products.
And although its facilities and their controlled environment make it ideal, the most traditional will miss the charm of the first, which in addition to being a wholesale market, provided the service of small restaurants and stores.
On the contrary, the two have been perfect to collect large volumes of fish as coveted as red tuna and to bring good luck to prestigious restaurants that want to offer quality specimens such as the one that has achieved Yamayuki.
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