A few years ago, the Swedish corporate Embracer Groupbegan to make severe acquisitions in the video game industry, however, the commercial results were not as expected due to having made uncontrolled purchases and, above all, due to the failed agreement with an investment fund.
Such a situation caused said company to have to dispense with more than 1,400 employeesin addition to closing multiple studios and putting up for sale both most of Gearbox Software as to the entirety of Saber Interactive to be able to heal your finances and align them with market strategies.
With the aforementioned execution, the aforementioned firm decided to “renew” itself in a holding company which will group three fundamental areas: Asmodee will be in charge of board games based on the franchises owned by Embracer, including: 7 WondersBlue, CATANDouble, Exploding Kittens and Ticket to Ride.
The division of Coffee Stain & Friends will focus on production management indie and AA, whether for personal computers, mobile devices and home consoles. Some of the licenses that will remain in this area are: D&D Neverwinter Online, Deep Rock GalacticGoat Simulator, SatisfactoryStar Trek Online, Teardown and Wreckfest.
Finally, Middle-earth Enterprises & Friends will address The titles AAA for consoles and PC, emphasizing the sagas of Killing FloorKingdom Come Deliverance, The Lord of the RingsMetro and tomb Raider. This action shows that the most representative teams will be hosted in this segment.
In another order of ideas, Atari has decided to resurrect the enigmatic brand Infograms, through which it aims to recover some rights from the trunk of memories and in parallel, develop new games in physical and digital format. It is striking that the franchise Totally Reliable Delivery Services It will be released under that label in the following years.
Faced with an uncertain environment and multiple challenges facing the world of entertainment, companies have found themselves in the need to execute maneuvers in their planning, operations and logistics tasks to adapt to the interests of the consumer, either through innovation or failing that, appealing to the classic and profitable, nostalgia.
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